What users are saying about
1 Ratings
45 Ratings
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
45 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Comscore vCE

The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Amit Gumber | TrustRadius Reviewer

TapClicks

When you have multiple platforms you are pulling data from, TapClicks is perfect for you. If you don't have many platforms, or you don't have many clients who need to see their data in real time it might not be needed.
Anonymous | TrustRadius Reviewer

Pros

Comscore vCE

  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
Amit Gumber | TrustRadius Reviewer

TapClicks

  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
Melissa Telsrow | TrustRadius Reviewer

Cons

Comscore vCE

  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Amit Gumber | TrustRadius Reviewer

TapClicks

  • Missing some configuration of metrics, timelines, reporting.
  • Bugs happen regularly, though this is offset by quick patches and lots of new features all the time.
  • Ability to hide reporting sources and widgets when they don't have any data. This should be automatic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Comscore vCE

No score
No answers yet
No answers on this topic

TapClicks

TapClicks 9.1
Based on 1 answer
TapClicks is a must have for our agency clients
Dan Nichols | TrustRadius Reviewer

Usability

Comscore vCE

No score
No answers yet
No answers on this topic

TapClicks

TapClicks 7.3
Based on 1 answer
See previous answers
Simon Gould. Founder. Sydney Digital | TrustRadius Reviewer

Alternatives Considered

Comscore vCE

We have selected Comscore because in Google Analytics it is not possible to reprocess the information: you have to be careful when tagging campaigns, creating filters to segment information in profiles, etc. Any error can cause the data to not register correctly and the data cannot be reprocessed. If they are lost or not registered correctly, nothing can be done to recover them. The same would happen if the tracking code of any of the pages on the website were deleted.
Amit Gumber | TrustRadius Reviewer

TapClicks

We have not used a similar dashboard service. We selected TapClicks because of an internal employee who previously worked with the company. Once familiarizing yourself with the product, it can be extremely helpful for digital marketers in creating dashboards and presenting their data.
Anonymous | TrustRadius Reviewer

Return on Investment

Comscore vCE

  • The business problems that we are solving using Comscore data are vast.
  • The most notable being that we have more up-to-date data to provide our clients. When they are running TV ad campaigns, they want to see exactly how it performs.
  • Having to wait 2-3 months at a time for data isn't helpful, so with Comscore, being able to show them within a couple of weeks is excellent.
Amit Gumber | TrustRadius Reviewer

TapClicks

  • Able to easily create a single dashboard with KPI to send to our clients.
  • Increased our ROI in terms of limiting employee hours on preparing dashboards.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Comscore vCE

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TapClicks

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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