Constructor.io Search vs. Wyng

Constructor.io Search takes all of the guesswork out of maintaining a search engine. As merchandisers or product teams, we have educated guesses at how search relevance should work but the customer is always king. We can't always predict the ways in which consumers will search or what their intent is. That's why the behavioral-driven approach that Constructor.io employs works so well. It means that merchandisers can focus on their sales and promotional responsibilities, instead of wasting time and bandwidth on base-level relevance questions.

Incentivized

They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.

• Optimizes for business KPIs, not string matches, so merchandisers can focus on strategy instead of maintaining a dictionary.
• Gives merchandisers control to curate the right customer experience per their expert understanding.
• Customer/technical support during and after implementation.

Incentivized

• The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
• Contests were easy to set up.
• Linking to products from user generated content was a plus.

Incentivized

• Visibility of the personalization algorithm.
• Exposing detailed analytics within the customer-facing dashboard.
• "Top searches" available via API.

Incentivized

• My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
• For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
• In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.

I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch

While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined

• We've been able to execute more campaigns internally because of the cost saving.
• Increased fan acquisition.
• Engaging experiences for our current customers.