Contentful vs. Divi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 7.6 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$300
per month
Divi
Score 9.4 out of 10
N/A
More than just a WordPress theme, Divi is a website building platform that replaces the standard WordPress post editor with a new visual editor. The vendor states it can be enjoyed by design professionals and newcomers alike, and is designed to give users the ability to create spectacular designs with ease and efficiency.
$89
per year
Pricing
ContentfulDivi
Editions & Modules
Lite
$300
per month
Community
Free
Enterprise
Custom
Divi
$89
per year
Divi Pro
$277
per year
Divi Lifetime + Pro Services
$297
today + 212 each following year
Offerings
Pricing Offerings
ContentfulDivi
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLifetime subscriptions are also available for a one time fee.
More Pricing Information
Community Pulse
ContentfulDivi
Considered Both Products
Contentful
Chose Contentful
I used DatoCMS and in a nutshell, Contentful is more mature in terms of tooling and documentation.
Chose Contentful
Better, easier, mostly cheaper.
Chose Contentful
Webflow is stronger in terms of being a WYSIWYG platform. Contentful however is easier for us to integrate with our many other services that need to be orchestrated by a single application, which we accomplish by creating and referencing Contentful components and entries. …
Chose Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery.
Chose Contentful
Contentful was affordable and much simpler than the Java based systems and preferred over a PHP solution
Chose Contentful
In the past we've used WordPress to manage documentation content. Wordpress was more flexible than Contentful but also prone to inconsistencies and we ended having a lot of hacks to accomplish various Wordpress tricks. With Contentful there's less ambiguity so content producers …
Chose Contentful
Contentful offers a great deal of features for a relatively low price. This is what ended up persuading us to purchase it. We also gathered that this was one of the more well-rated products out there, which was encouraging. It definitely stacks up well against its competitors.
Chose Contentful
Very similar to WordPress, but has more organizational properties than square space.
Chose Contentful
For custom solutions, Contentful blows every other CMS I've used out of the water. Unlike WordPress, there's no clutter to wade through, and you can simply build the infrastructure you need. It's more secure by far, and works seamlessly with modern frontend technologies, like …
Chose Contentful
Contentful was the most user-friendly platform that everyone in our company could understand. It doesn't have the integrations that Wordpress does, but it was easier for everyone in our organization to use. We've also seen good ranking and traffic from the pages created in …
Chose Contentful
Contentful is easy and fast and cheap. I went from zero experience to loading data out of my contentful space in about an hour or more. The cost is very reasonable and compared to options like CloudCMS are a fraction of the cost. The benefit is that with a lower cost entry …
Divi
Chose Divi
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. …
Chose Divi
Divi's pricing model is better than Elementor's pricing model. If you are using Elementor, you have to pay for each website while Divi has an unlimited usage license. Elementor feels overwhelming with so many add-ons while Divi is less intimidating and everything you need is …
Chose Divi
I find Elementor very clunky and find Divi much more intuitive.
Also we purchased a lifetime license for Divi and can use it on unlimited websites, while elementor there is a yearly subscription per site
Chose Divi
Since it is a WordPress-based theme (and builder) it allows integrations with many other services. So using their Bloom plugin you can integrate it with lots of different email marketing systems, you can embed videos from various video platforms, embed your calendar from Acuity …
Chose Divi
Divi price is superior and the infinite sites feature got me. Thrive was good for me at some point, but they got stuck in their layout options. Even i liked the Thrive form builder, in general Divi gave me more options to build my websites and build my landing pages.

If they …
Features
ContentfulDivi
Security
Comparison of Security features of Product A and Product B
Contentful
8.5
Ratings
3% above category average
Divi
8.8
Ratings
7% above category average
Role-based user permissions8.50 Ratings8.80 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
9.5
Ratings
20% above category average
Divi
6.4
Ratings
19% below category average
API9.30 Ratings9.70 Ratings
Internationalization / multi-language9.70 Ratings3.00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
7.8
Ratings
0% below category average
Divi
8.7
Ratings
11% above category average
WYSIWYG editor7.30 Ratings10.00 Ratings
Code quality / cleanliness9.50 Ratings8.00 Ratings
Admin section9.30 Ratings9.20 Ratings
Page templates7.60 Ratings8.60 Ratings
Library of website themes7.50 Ratings8.20 Ratings
Mobile optimization / responsive design4.50 Ratings9.20 Ratings
Publishing workflow9.30 Ratings10.00 Ratings
Form generator7.00 Ratings6.80 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
9.4
Ratings
23% above category average
Divi
7.3
Ratings
3% below category average
Content taxonomy10.00 Ratings8.40 Ratings
SEO support10.00 Ratings6.10 Ratings
Bulk management9.00 Ratings4.80 Ratings
Availability / breadth of extensions9.00 Ratings7.90 Ratings
Community / comment management9.00 Ratings9.00 Ratings
Best Alternatives
ContentfulDivi
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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RWS Tridion Sites
Score 9.0 out of 10
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User Ratings
ContentfulDivi
Likelihood to Recommend
8.3
(0 ratings)
9.7
(0 ratings)
Usability
9.0
(0 ratings)
9.4
(0 ratings)
User Testimonials
ContentfulDivi
Likelihood to Recommend
It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
Read full review
Divi has cornered the market on a simple, straightforward WordPress theme that gives some major integrations and functions! Now that I've worked within it for years, I have a much better understanding of how robust a system it is. It takes some practice to get accustomed to but once you "get" it, it is so fun to use. I've shown so many small business owners how to use Divi and I feel that it is much easier to learn than other themes with functions that are controlled by coding or shortcodes. I could play in Divi all day, and some days I do, depending on which projects I am working on at the time
Read full review
Pros
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
Read full review
  • Front end builder easy to design
  • Exportable and importable layouts and templates
  • Integration with wordpress and many plugins
  • Individual template builder to apply to certain post types
  • Add on cloud to store and sync your own designs, code snippets
  • Can create your own api licenses for different websites
Read full review
Cons
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Read full review
  • Some advanced features need to be complemented with other paid plugins (e.g., attachments in contact forms)
  • Certain Divi elements cannot be nested within other Divi elements (e.g., including an element within an accordion)
  • Customizing the header is powerful, but making the most of it is more challenging than the rest of Divi's options
Read full review
Usability
It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
Read full review
Divi is overall a great tool to use - I think I would need to spend a little more time to dig into the tool to provide more long term feedback.
Read full review
Alternatives Considered
For custom solutions, Contentful blows every other CMS I've used out of the water. Unlike WordPress, there's no clutter to wade through, and you can simply build the infrastructure you need. It's more secure by far, and works seamlessly with modern frontend technologies, like GatsbyJS. In contrast to website builders like Squarespace and Wix, Contentful gives developers (like myself) free range to create high-quality, unique, scalable frontends that aren't limited by preexisting design and layout structures.
Read full review
Divi is a far better-looking and easier-to-learn system than Elements. While Elements has flexible columns and more compatibility with third-party systems (Crockoblock), it has a far steeper learning curve. Divi had a better pricing model and was easier to use to work at speed. We also felt it was far more client-friendly for self-editing.
Read full review
Return on Investment
  • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
  • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
  • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
Read full review
  • It's hard to quantify, but it's allowed me to create the face of my website, which currently receives tens of thousands of visits each month. This is largely thanks to Divi.
  • It has allowed me to quickly design my own sales and product pages, without having to rely on third-party platforms.
  • Divi's lock-in has made it difficult for me to explore other visual builders that might also be interesting for my website.
  • Es difícil de cuantificar, pero me ha permitido crear la cara visible de mi web, que en este momento recibe decenas de miles de visitas cada mes. En gran parte es gracias a Divi.
  • Me ha permitido diseñar en poco tiempo mis propias páginas de venta y de producto, sin necesidad de depender de espacios de terceros.
  • El lock-in de Divi me ha hecho difícil explorar otros constructores visuales que también podrían ser interesantes para mi web.
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ScreenShots

Contentful Screenshots

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