Conversica provides lead management software for marketing, inside sales and sales groups.
$1,499
per installation
Persana AI
Score 8.7 out of 10
N/A
Persana AI is an AI sales agent used to find, engage, and close deals on autopilot.
$85
per month
Pricing
Conversica
Persana AI
Editions & Modules
Starter Edition
$1,499
per installation
No answers on this topic
Offerings
Pricing Offerings
Conversica
Persana AI
Free Trial
Yes
No
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
A Conversica subscription includes an unlimited number of seats for marketers, sales reps and managers. Different editions include different levels of functionality to match your needs. The service is a monthly subscription with an annual commitment.
Conversica is an excellent tool if you have a large database of potential students, sales leads, or other forms of potential customers/users. It does not replace human interaction, but instead supplements it - allowing your admissions/sales/retention team to spend their time with those individuals that are in most need of assistance - whether that be because they are "hot leads" for a sale, students with a sincere interest, or customers needing assistance beyond the capabilities of an automatic system.
We find Persana AI effective for outreach. One of the benefits is the speed with which we can now launch campaigns. Earlier, preparing prospect lists, enriching data, and gathering context used to take time. With Persana AI, this process has become faster for sure. Building the audience campaigns have also became quite easier for us. The tool isn’t really built for ROI calculation, and that’s something we’ve noticed in our usage.
Conversica is great at working low level leads and surfacing those that are in fact interested in your product or service.
Conversica is also useful in weeding out leads that are not strong.
Since Conversica is sending emails to various prospects, customers and opportunities, it allows sales, account managers, service etc, to focus on other activities, thereby saving time and freeing up resources.
The method of standing up campaigns can be a little tedious for administrators because it uses copy/paste of Salesforce Campaign ID instead of just searching for active Salesforce campaigns.
Understanding the conversation path options that the AI could take is improving greatly, but can still use some improvements for admin awareness when standing up a new conversation.
Understanding what conversation types exist and how they differ from one another is sometimes difficult to self-serv, but the Conversica team is always very good about helping out explaining these.
Tool is extremely powerful but comes with a heavy price tag. As long as we close more than 30 deals with year with Conversica's assistance it will be an easy choice to renew. If we don't we will have to figure out if these funds are best spent in other lead generation places.
Some features, like filtering and finding leads, are pretty simple, but others take a bit of time to figure out. For someone new, the UI can feel a little overwhelming at first. Once you spend some time with it, it gets smoother, but it’s not as easy or intuitive as it could be.
Our account manager and support rep have been extremely helpful in helping us get the system where we wanted it. Given our original use case as a lead qualifier, a lot of the conversations needed to be altered or exceptions created in order to provide the customization we needed. Our AM and support rep were able to accommodate most of our requests and were extremely helpful in working with us on a solution.
The implementation went smoothly. The only advice I would give for anybody looking to integrate Conversica with Salesforce is to ensure that either you or somebody within your organization has experience with process builder as you'll need to create some processes to force your leads into Salesforce campaigns for the Conversica system to pick them up.
I haven't looked into many other conversational ai products - we received a solid recommendation about using this and have been happy with the process and experience. Price was also pretty good, so we didn't feel a need to shop around on that front. If things change I'll do that homework, but we're happy for now
Both the tools offer similar features for things like data enrichment and prospecting. But the main reason to go with Persana AI was cost. Even though Clay is also a strong tool, Persana AI gave us a good balance of functionality and price, so we decided to go with it.
We have found that each conversation type has a different ROI. Some are very hard to report off of, whereas others are easy. this is because some are more built around building awareness of what we offer where they may not purchase it for months down the line.
Has helped us to save on salaries. If staff were to try to do the same thing our AI Assistant does, it would take them many hours to be as successful.
