What users are saying about
16 Ratings
28 Ratings
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100
28 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    6.9

    ConvertKit

    69%

    Customer.io

    Feature Set Not Supported
    N/A
    ConvertKit ranks higher in 9/9 features

    WYSIWYG email editor

    4.8
    48%
    2 Ratings
    N/A
    0 Ratings

    Dynamic content

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Landing pages

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    A/B testing

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Mobile optimization

    6.4
    64%
    2 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    List management

    6.4
    64%
    2 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    6.6

    ConvertKit

    66%

    Customer.io

    Feature Set Not Supported
    N/A
    ConvertKit ranks higher in 3/3 features

    Dashboards

    5.4
    54%
    2 Ratings
    N/A
    0 Ratings

    Standard reports

    5.4
    54%
    2 Ratings
    N/A
    0 Ratings

    Custom reports

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Pre-Send Testing

    8.5

    ConvertKit

    85%

    Customer.io

    Feature Set Not Supported
    N/A
    ConvertKit ranks higher in 8/8 features

    URL Validation

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Link Tracking

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Image Validation

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Inbox Display

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Spelling and Grammar Check

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Spam Testing

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Email Previews

    6.9
    69%
    2 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    ConvertKit

    64%
    2 Ratings
    9.9

    Customer.io

    99%
    8 Ratings

    Likelihood to Recommend

    ConvertKit

    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Read full review

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Read full review

    Pros

    ConvertKit

    • Emails landing in subscribers inbox.
    • Free mailing address that customers can use.
    • Robust tagging system for managing funnels and targeting users with optimized emails.
    • Broad integrations available for other platforms and optin form plugins.
    Read full review

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Read full review

    Cons

    ConvertKit

    • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
    • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
    • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
    • The analytics can be a bit more in depth.
    Read full review

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Read full review

    Pricing Details

    ConvertKit

    Starting Price

    $29 per month

    Editions & Modules

    ConvertKit editions and modules pricing
    EditionModules
    Creator$29.001
    Creator Pro$59.002

    Footnotes

    1. per month
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Customer.io

    Starting Price

    $150 per month

    Editions & Modules

    Customer.io editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Our basic plan starts at $150 a month and includes 8,000 profiles and up to a million messages. Our premium plan, ideal for high-growth companies looking for greater control over their messaging outcomes includes an annual contract, a 90-day onboarding program, and more. Our enterprise plan, ideal for at-scale companies looking to create world-class customer experiences includes a dedicated CSM, managed infrastructure, and more.

      Alternatives Considered

      ConvertKit

      Read full review

      Customer.io

      Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
      Read full review

      Return on Investment

      ConvertKit

      • Incremental traffic generation from a reliable source.
      • High-converting leads from sales funnels.
      Read full review

      Customer.io

      • Fast testing for new products to specific groups. It saves a lot of time and money.
      • Removed workload from marketing = more time to make it better.
      • Better contact with specific groups, seeing a increase in sales because of this.
      Read full review

      Screenshots

      Add comparison