What users are saying about
11 Ratings
18 Ratings
11 Ratings
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Score 7.5 out of 100
18 Ratings
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Score 9.5 out of 100

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
LaMeshia Conley | TrustRadius Reviewer

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ConvertKit
7.0
Customer.io
8.7
WYSIWYG email editor
ConvertKit
5.0
Customer.io
5.9
Dynamic content
ConvertKit
7.0
Customer.io
8.4
Ability to test dynamic content
ConvertKit
7.0
Customer.io
8.4
Landing pages
ConvertKit
7.0
Customer.io
A/B testing
ConvertKit
7.0
Customer.io
8.9
Mobile optimization
ConvertKit
6.5
Customer.io
10.0
Email deliverability reporting
ConvertKit
8.0
Customer.io
8.5
List management
ConvertKit
6.5
Customer.io
10.0
Triggered drip sequences
ConvertKit
9.0
Customer.io
9.8

Reporting & Analytics

ConvertKit
6.7
Customer.io
8.3
Dashboards
ConvertKit
5.5
Customer.io
7.4
Standard reports
ConvertKit
5.5
Customer.io
7.4
Custom reports
ConvertKit
9.0
Customer.io
10.0

Pre-Send Testing

ConvertKit
8.5
Customer.io
URL Validation
ConvertKit
9.0
Customer.io
Link Tracking
ConvertKit
9.0
Customer.io
Image Validation
ConvertKit
9.0
Customer.io
Inbox Display
ConvertKit
7.0
Customer.io
Email Accessibility Tools
ConvertKit
9.0
Customer.io
Spelling and Grammar Check
ConvertKit
9.0
Customer.io
Spam Testing
ConvertKit
9.0
Customer.io
Email Previews
ConvertKit
7.0
Customer.io

Platform & Infrastructure

ConvertKit
Customer.io
10.0
API
ConvertKit
Customer.io
10.0
Customizability
ConvertKit
Customer.io
10.0

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Anonymous | TrustRadius Reviewer

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
LaMeshia Conley | TrustRadius Reviewer

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Alternatives Considered

ConvertKit

Anonymous | TrustRadius Reviewer

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Anonymous | TrustRadius Reviewer

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Pricing Details

ConvertKit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ConvertKit Editions & Modules

Edition
Creator$29.001
Creator Pro$59.001
  1. Per Month
Additional Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Rating Summary

Likelihood to Recommend

ConvertKit
6.5
Customer.io
9.4

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