ConvertKit vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.7 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
ConvertKitHubSpot CRM
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
ConvertKitHubSpot CRM
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ConvertKitHubSpot CRM
Features
ConvertKitHubSpot CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
6 Ratings
10% above category average
HubSpot CRM
-
Ratings
WYSIWYG email editor8.96 Ratings00 Ratings
Dynamic content8.86 Ratings00 Ratings
Ability to test dynamic content8.86 Ratings00 Ratings
Landing pages8.36 Ratings00 Ratings
A/B testing8.46 Ratings00 Ratings
Mobile optimization9.76 Ratings00 Ratings
Email deliverability reporting9.76 Ratings00 Ratings
List management8.16 Ratings00 Ratings
Triggered drip sequences8.46 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.3
6 Ratings
9% above category average
HubSpot CRM
-
Ratings
Dashboards8.46 Ratings00 Ratings
Standard reports9.66 Ratings00 Ratings
Custom reports6.85 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.5
6 Ratings
18% above category average
HubSpot CRM
-
Ratings
URL Validation10.05 Ratings00 Ratings
Link Tracking10.05 Ratings00 Ratings
Image Validation9.45 Ratings00 Ratings
Inbox Display9.76 Ratings00 Ratings
Email Accessibility Tools9.45 Ratings00 Ratings
Spelling and Grammar Check9.15 Ratings00 Ratings
Spam Testing8.15 Ratings00 Ratings
Email Previews10.06 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.1
1657 Ratings
4% above category average
Customer data management / contact management00 Ratings8.91595 Ratings
Workflow management00 Ratings8.41564 Ratings
Territory management00 Ratings4.9184 Ratings
Opportunity management00 Ratings8.61500 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.71613 Ratings
Contract management00 Ratings7.9185 Ratings
Quote & order management00 Ratings8.21098 Ratings
Interaction tracking00 Ratings8.71557 Ratings
Channel / partner relationship management00 Ratings8.2186 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.0
1114 Ratings
5% above category average
Case management00 Ratings8.31036 Ratings
Call center management00 Ratings7.6891 Ratings
Help desk management00 Ratings8.0951 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.7
1464 Ratings
12% above category average
Lead management00 Ratings8.91382 Ratings
Email marketing00 Ratings8.61394 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.3
1514 Ratings
8% above category average
Task management00 Ratings8.41448 Ratings
Billing and invoicing management00 Ratings8.0762 Ratings
Reporting00 Ratings8.31343 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.3
1482 Ratings
9% above category average
Forecasting00 Ratings8.11170 Ratings
Pipeline visualization00 Ratings8.51409 Ratings
Customizable reports00 Ratings8.21368 Ratings
Customization
Comparison of Customization features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.0
1417 Ratings
5% above category average
Custom fields00 Ratings8.51388 Ratings
Custom objects00 Ratings8.51210 Ratings
Scripting environment00 Ratings6.3132 Ratings
API for custom integration00 Ratings8.5991 Ratings
Security
Comparison of Security features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
9.0
1376 Ratings
7% above category average
Single sign-on capability00 Ratings9.01234 Ratings
Role-based user permissions00 Ratings9.01313 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
7.9
945 Ratings
6% above category average
Social data00 Ratings7.8927 Ratings
Social engagement00 Ratings8.0914 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.2
1057 Ratings
10% above category average
Marketing automation00 Ratings8.51050 Ratings
Compensation management00 Ratings8.0693 Ratings
Platform
Comparison of Platform features of Product A and Product B
ConvertKit
-
Ratings
HubSpot CRM
8.0
1246 Ratings
6% above category average
Mobile access00 Ratings8.01246 Ratings
Best Alternatives
ConvertKitHubSpot CRM
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitHubSpot CRM
Likelihood to Recommend
8.1
(6 ratings)
8.5
(1701 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(31 ratings)
Usability
9.0
(3 ratings)
8.3
(1549 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
6.4
(1 ratings)
Support Rating
-
(0 ratings)
6.2
(24 ratings)
Implementation Rating
-
(0 ratings)
7.6
(9 ratings)
Configurability
-
(0 ratings)
4.5
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
5.5
(1 ratings)
Ease of integration
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
Vendor post-sale
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
ConvertKitHubSpot CRM
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
HubSpot
I am giving it a 9 rating out of 10 because it has saved my job and helped my team to cracks very big deals. Last year, we were supposed to give a presentation to a client as we were about to sign him for a project. The client asked for our numbers in a real meeting, but we hadn't prepared them for our presentation. I logged in to HubSpot CRM and created a small report that included the relevant numbers. This turned out to be a very good decision for our company, as we subsequently signed that client.
Read full review
Pros
ConvertKit
  • Literally unlimited templates for designing the Email campaigns
  • Launching a landing page to capture leads (emails) quickly
  • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
  • Newly launched journey or drip email campaigns is great as well
Read full review
HubSpot
  • Timeline view and conversation log is extremely helpful and an underrated feature; this is in addition to the entire user profile view.
  • Task management is simple but effective.
  • Deal and company tracking with stakeholder management inside companies / deals is very handy; we know what is happening even though we might not be directly working on it.
  • Gmail integration is quite smooth along with email tracking.
Read full review
Cons
ConvertKit
  • I think the dashboard could benefit form allowing more customization
  • The way you format email templates is pretty limited
  • The saved footer options seems glitchy. I can never get it to work right.
Read full review
HubSpot
  • More of an integration issue I think than a problem with HubSpot CRM, but we have AirCall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
Read full review
Likelihood to Renew
ConvertKit
No answers on this topic
HubSpot
Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
Read full review
Usability
ConvertKit
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
Read full review
HubSpot
I am giving it this rating because it has helped us keep track of leads, it saved us a lot of time by automating tasks, and it makes it easy for different teams to work together. It is user-friendly and has improved our approach to communicating with customers and closing deals.
Read full review
Support Rating
ConvertKit
No answers on this topic
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
ConvertKit
No answers on this topic
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
HubSpot
We've been using Hubspot for years and don't foresee making any changes away from it. It has been fully integrated into how our business operates. We ultimately selected HubSpot CRM because it had all the features and functions that our marketing, sales, and operations teams wanted. And it offered those features and functions at the right price point for our organization.
Read full review
Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
HubSpot
  • We were able to track good quality leads and push them to closure.
  • The leads were contacted within 24 hours so lead drops were minimum.
  • The sales and marketing team were accountable for generating leads and driving revenue becasue of AI-generated Targets.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.