HubSpot CRM - This is not your fathers CRM
June 26, 2025

HubSpot CRM - This is not your fathers CRM

Jeff Keeney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot CRM

We utilize HubSpot CRM as our prime storage and tech hub to connect with our clients and our tech stack. We also use it to market to existing clients and to create and track cold campaigns, splash and micro-pages and monitor and collect all the relevant data associated with each. Probably one of the most valued features is the ability to fully integrate our data which made the transition super simple. The dashboards and ability to create visual dashboards and control who has access is a great way to keep the team united and on point. We utilize the marketing and sales features but not the service or help desk features but the integration/api options ensure that any apps that you must have, can integrate.

Pros

  • The ability to create marketing campaigns and have control over when to stop and when to send the next according to your cadence design is excellent. However the ability to see the performance and the history for each prospect is so simple and so accessible - I kicked myself for not getting it sooner.
  • Having one place to create companies and contacts as well as score leads and track all contract products means we don't have to miss any renewals.
  • The Deal tracker gives us the ability to track multiple pipelines as well as team and individual metrics like average sale, percentage of goal, contribution to team effort which when mixed with an activity tracker means the team stays lean and mean to crush all goals.
  • The real time chat feature means prospects can navigate to our landing page for info about us, levels of product availability, pricing and begin a quick chat with members of the sales and support team.
  • Intel features along with lead scoring, SEO integration, podcasts and white papers all combine to be the most comprehensive CRM you could need.

Cons

  • More of an integration issue I think than a problem with HubSpot CRM, but we have Aircall integrated for direct phone lines and synching with individual users for outbound calls. Opening Aircall to make an outbound call automatically generates a new client - unattached to a company record as an orphan.
  • Historical records with activities is awesome but when creating a deal it isn't always a choice to capture last 30 days of history. When it is an option and you click to add that to a deal you can see all the activity items and people who have done anything with the "file".
  • I would like to see more native options for automation.
  • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
  • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
  • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
While there is somewhat of a learning curve, it is predominantly related to setup and customization for your use case. Once complete the platform is rock solid, tremendous uptime, and a real pleasure to use. It is as close to plug and play as you can possibly get and still has a level of customization that surpasses most products on the market.

Do you think HubSpot CRM delivers good value for the price?

Yes

Are you happy with HubSpot CRM's feature set?

Yes

Did HubSpot CRM live up to sales and marketing promises?

Yes

Did implementation of HubSpot CRM go as expected?

Yes

Would you buy HubSpot CRM again?

Yes

I have used a number of CRM's from Salesforce to basic CRM's in the automotive business niche to fully AI driven that has the ability to handle outreach and many other functions. However, HubSpot CRM is hands down the most well rounded, easy to use but fully scalable CRM I have used.

HubSpot CRM Feature Ratings

9.2
Workflow management
9
Opportunity management
9
Integration with email client (e.g., Outlook or Gmail)
9
Quote & order management
9
Interaction tracking
10
10.0
Case management
10
Call center management
10
10.0
Lead management
10
Email marketing
10
10.0
Task management
10
Reporting
10
10.0
Forecasting
10
Pipeline visualization
10
Customizable reports
10
10.0
Custom fields
10
Custom objects
10
API for custom integration
10
10.0
Role-based user permissions
10
Single sign-on capability
10
10.0
Social data
10
Social engagement
10
10.0
Marketing automation
10
Compensation management
10
10.0
Mobile access
10

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