What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
457 Ratings

HubSpot CRM

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
457 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

HubSpot CRM

To me, the HubSpot CRM is an excellent choice for small to mid-size companies needing a CRM solution that is automatically integrated with their HubSpot tools, since it is a HubSpot tool. The price is perfect, since it is included with the portal license, and HubSpot has proven their commitment to continuously improve products and user experiences.If a person or company is a power user of Salesforce or other CRMs, it might not be the best fit, as it is still a new product, and features are still being developed; however, since it can be synced with other CRMs, including Salesforce, it may be useful to utilize both tools together, as it will help with your HubSpot reporting.
Craig Lahti profile photo

Feature Rating Comparison

Sales Force Automation

HubSpot CRM
8.4
Customer data management / contact management
HubSpot CRM
9.1
Workflow management
HubSpot CRM
9.0
Territory management
HubSpot CRM
7.8
Opportunity management
HubSpot CRM
8.7
Integration with email client (e.g., Outlook or Gmail)
HubSpot CRM
8.5
Contract management
HubSpot CRM
7.9
Quote & order management
HubSpot CRM
7.8
Interaction tracking
HubSpot CRM
8.6
Channel / partner relationship management
HubSpot CRM
8.7

Customer Service & Support

HubSpot CRM
8.2
Case management
HubSpot CRM
7.9
Call center management
HubSpot CRM
8.5
Help desk management
HubSpot CRM
8.1

Marketing Automation

HubSpot CRM
8.9
Lead management
HubSpot CRM
9.5
Email marketing
HubSpot CRM
8.3

CRM Project Management

HubSpot CRM
8.6
Task management
HubSpot CRM
9.3
Billing and invoicing management
HubSpot CRM
7.5
Reporting
HubSpot CRM
8.8

CRM Reporting & Analytics

HubSpot CRM
8.6
Forecasting
HubSpot CRM
8.7
Pipeline visualization
HubSpot CRM
8.7
Customizable reports
HubSpot CRM
8.4

Customization

HubSpot CRM
8.3
Custom fields
HubSpot CRM
8.8
Custom objects
HubSpot CRM
8.0
Scripting environment
HubSpot CRM
8.3
API for custom integration
HubSpot CRM
8.1

Security

HubSpot CRM
9.5
Single sign-on capability
HubSpot CRM
9.5
Role-based user permissions
HubSpot CRM
9.6

Social CRM

HubSpot CRM
8.5
Social data
HubSpot CRM
8.4
Social engagement
HubSpot CRM
8.5

Integrations with 3rd-party Software

HubSpot CRM
8.5
Marketing automation
HubSpot CRM
9.2
Compensation management
HubSpot CRM
7.7

Platform

HubSpot CRM
7.5
Mobile access
HubSpot CRM
7.5

Pros

HubSpot CRM

  • Hubspot CRM is fantastically easy to navigate and use. Having used three other big-name CRM systems, I would say Hubspot has been by far the easiest to set up and use on a regular basis. The list and contact profile views are beautifully designed and intuitive to manipulate as needed.
  • Hubspot CRM's Lists functionality is so convenient for segmenting your master contact list in all sorts of ways. I use it anytime I need to find out how many or who from our list fits a narrow set of criteria. Even in past jobs where we had other database tools that we could use, Hubspot was the fastest and easiest to get that information.
  • Hubspot makes it easy to import your contact lists from other tools and sources. The migration tool is intuitive and works reliably. I was able to onboard a list of about 500 contacts in less than 10 minutes, including the time it took to diagnose compatibility errors on the first import.
Josh Summerhays profile photo

Cons

HubSpot CRM

  • Integrations are typically a strength of the Hubspot platform, but they still have a long way to go in the e-commerce category. Unless you're using one of the most popular e-commerce platforms like Shopify, BigCommerce, or Magento, you're going to have a lot of custom dev work on your hands. Would love to see more integrations in this area in order to add e-commerce sales revenue data to other offline purchases that get logged by sales reps.
Josh Summerhays profile photo

Likelihood to Renew

HubSpot CRM

HubSpot CRM 10.0
Based on 3 answers
It has become an integral part of our sales, marketing, and underwriting departments
Spencer Rule profile photo

Usability

HubSpot CRM

HubSpot CRM 9.7
Based on 2 answers
It's really easy to get going and creating emails, landing pages and forms. Minimal coding knowledge needed.
Erin Harris profile photo

Support

HubSpot CRM

HubSpot CRM 10.0
Based on 2 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris profile photo

Implementation

HubSpot CRM

HubSpot CRM 9.6
Based on 3 answers
Because we use the HubSpot marketing platform, implementation was as simple as hitting "Go." The two work seamlessly together.
Carah Counts profile photo

Alternatives Considered

HubSpot CRM

It is not as robust as Salesforce, but it appears to be a better fit for us than Zoho. For how we have been using it, the HubSpot CRM is likely a better fit for us than the Salesforce CRM is. For a comparison to cars, the HubSpot CRM is an affordable mid-level sedan and Salesforce is a luxury car. While most people can enjoy the features and amenities of a luxury sedan, most of us only need basic transportation to help us accomplish our goals and to be productive.
Craig Lahti profile photo

Return on Investment

HubSpot CRM

  • Due to the cost, we will be able to implement a CRM across our company. This would have been more difficult to budget for other CRMs.
  • With its integration with Sidekick, the HubSpot CRM will have the potential to help us reach customers more quickly and when they are thinking about our product.
  • Our RSMs will be able to more quickly distribute and follow-up on leads provided to our dealers to be able to better understand which types of leads are most productive.
Craig Lahti profile photo

Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

HubSpot CRM
Edition
Free Forever
$01
1. Per Month [Unlimited Users]
Additional Pricing Details

Add comparison