What users are saying about
15 Ratings
163 Ratings
15 Ratings
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Score 8.4 out of 100
163 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • ConvertKit ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Pre-Send Testing

Email & Online Marketing

6.9

ConvertKit

69%
6.2

Twilio SendGrid

62%
ConvertKit ranks higher in 5/9 features

WYSIWYG email editor

4.9
49%
2 Ratings
6.5
65%
30 Ratings

Dynamic content

6.9
69%
2 Ratings
7.7
77%
33 Ratings

Ability to test dynamic content

6.9
69%
2 Ratings
7.7
77%
31 Ratings

Landing pages

6.9
69%
2 Ratings
1.2
12%
19 Ratings

A/B testing

6.9
69%
2 Ratings
6.3
63%
24 Ratings

Mobile optimization

6.4
64%
2 Ratings
6.6
66%
32 Ratings

Email deliverability reporting

8.0
80%
2 Ratings
8.0
80%
76 Ratings

List management

6.4
64%
2 Ratings
5.2
52%
37 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
6.2
62%
18 Ratings

Reporting & Analytics

6.6

ConvertKit

66%
5.8

Twilio SendGrid

58%
Twilio SendGrid ranks higher in 2/3 features

Dashboards

5.4
54%
2 Ratings
6.5
65%
41 Ratings

Standard reports

5.4
54%
2 Ratings
7.3
73%
41 Ratings

Custom reports

9.0
90%
1 Rating
3.6
36%
27 Ratings

Pre-Send Testing

8.5

ConvertKit

85%
5.8

Twilio SendGrid

58%
ConvertKit ranks higher in 7/8 features

URL Validation

9.0
90%
1 Rating
7.1
71%
5 Ratings

Link Tracking

9.0
90%
1 Rating
7.8
78%
6 Ratings

Image Validation

9.0
90%
1 Rating
5.7
57%
5 Ratings

Inbox Display

6.9
69%
2 Ratings
5.4
54%
5 Ratings

Email Accessibility Tools

9.0
90%
1 Rating
6.8
68%
5 Ratings

Spelling and Grammar Check

9.0
90%
1 Rating
1.0
10%
3 Ratings

Spam Testing

9.0
90%
1 Rating
5.7
57%
5 Ratings

Email Previews

6.9
69%
2 Ratings
7.1
71%
5 Ratings

Attribute Ratings

  • ConvertKit is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.5

ConvertKit

65%
2 Ratings
5.7

Twilio SendGrid

57%
53 Ratings

Likelihood to Renew

ConvertKit

N/A
0 Ratings
7.0

Twilio SendGrid

70%
1 Rating

Usability

ConvertKit

N/A
0 Ratings
1.0

Twilio SendGrid

10%
4 Ratings

Support Rating

ConvertKit

N/A
0 Ratings
2.5

Twilio SendGrid

25%
14 Ratings

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review

Twilio

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Read full review

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Read full review

Twilio

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Read full review

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review

Twilio

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Read full review

Pricing Details

ConvertKit

Starting Price

$29 per month

Editions & Modules

ConvertKit editions and modules pricing
EditionModules
Creator$29.001
Creator Pro$59.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Twilio SendGrid

Starting Price

$0

Editions & Modules

Twilio SendGrid editions and modules pricing
EditionModules
FreeFree1
Basic15.002
Advanced60.003

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Usability

ConvertKit

No answers on this topic

Twilio

It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Read full review

Support Rating

ConvertKit

No answers on this topic

Twilio

Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review

Alternatives Considered

ConvertKit

Read full review

Twilio

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Read full review

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Read full review

Twilio

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review

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