What users are saying about
11 Ratings
125 Ratings
11 Ratings
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Score 7.5 out of 100
125 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
LaMeshia Conley | TrustRadius Reviewer

Twilio SendGrid

Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ConvertKit
7.0
Twilio SendGrid
6.0
WYSIWYG email editor
ConvertKit
5.0
Twilio SendGrid
6.0
Dynamic content
ConvertKit
7.0
Twilio SendGrid
6.2
Ability to test dynamic content
ConvertKit
7.0
Twilio SendGrid
6.6
Landing pages
ConvertKit
7.0
Twilio SendGrid
3.3
A/B testing
ConvertKit
7.0
Twilio SendGrid
5.7
Mobile optimization
ConvertKit
6.5
Twilio SendGrid
6.3
Email deliverability reporting
ConvertKit
8.0
Twilio SendGrid
8.1
List management
ConvertKit
6.5
Twilio SendGrid
6.5
Triggered drip sequences
ConvertKit
9.0
Twilio SendGrid
5.5

Reporting & Analytics

ConvertKit
6.7
Twilio SendGrid
6.2
Dashboards
ConvertKit
5.5
Twilio SendGrid
6.6
Standard reports
ConvertKit
5.5
Twilio SendGrid
7.1
Custom reports
ConvertKit
9.0
Twilio SendGrid
4.9

Pre-Send Testing

ConvertKit
8.5
Twilio SendGrid
4.3
URL Validation
ConvertKit
9.0
Twilio SendGrid
5.0
Link Tracking
ConvertKit
9.0
Twilio SendGrid
6.3
Image Validation
ConvertKit
9.0
Twilio SendGrid
4.1
Inbox Display
ConvertKit
7.0
Twilio SendGrid
3.9
Email Accessibility Tools
ConvertKit
9.0
Twilio SendGrid
4.8
Spelling and Grammar Check
ConvertKit
9.0
Twilio SendGrid
1.0
Spam Testing
ConvertKit
9.0
Twilio SendGrid
4.1
Email Previews
ConvertKit
7.0
Twilio SendGrid
5.0

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
  • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
  • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
  • Some of the cheapest and best dedicated IPs.
  • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
Evan Laird | TrustRadius Reviewer

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
LaMeshia Conley | TrustRadius Reviewer

Twilio SendGrid

  • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
  • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
  • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
  • Their customer support isn't the best. Certainly some room for improvement there.
Anonymous | TrustRadius Reviewer

Usability

ConvertKit

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 1.0
Based on 4 answers
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon | TrustRadius Reviewer

Support Rating

ConvertKit

No score
No answers yet
No answers on this topic

Twilio SendGrid

Twilio SendGrid 5.3
Based on 13 answers
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Bryan McAnulty | TrustRadius Reviewer

Alternatives Considered

ConvertKit

Anonymous | TrustRadius Reviewer

Twilio SendGrid

With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
Anonymous | TrustRadius Reviewer

Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Anonymous | TrustRadius Reviewer

Twilio SendGrid

  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Darcy Knapp, MBA | TrustRadius Reviewer

Pricing Details

ConvertKit

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ConvertKit Editions & Modules

Edition
Creator$29.001
Creator Pro$59.001
  1. Per Month
Additional Pricing Details

Twilio SendGrid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Twilio SendGrid Editions & Modules

Edition
FreeFree
Basic15.002
Advanced60.002
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ConvertKit
6.5
Twilio SendGrid
7.1

Usability

ConvertKit
Twilio SendGrid
1.0

Support Rating

ConvertKit
Twilio SendGrid
5.3

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