TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    ConvertKitTwilio SendGrid
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    ConvertKitTwilio SendGrid
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ConvertKitTwilio SendGrid
    Considered Both Products
    ConvertKit
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    70%
    Implementation went as expected
    14 Answers
    Features
    ConvertKitTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and Twilio SendGrid
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    WYSIWYG email editor9.06 Ratings9.337 Ratings
    Dynamic content8.76 Ratings6.740 Ratings
    Ability to test dynamic content8.76 Ratings4.438 Ratings
    Landing pages8.36 Ratings8.024 Ratings
    A/B testing8.46 Ratings9.330 Ratings
    Mobile optimization9.76 Ratings8.938 Ratings
    Email deliverability reporting9.76 Ratings5.050 Ratings
    List management8.06 Ratings4.744 Ratings
    Triggered drip sequences8.46 Ratings4.624 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and Twilio SendGrid
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    Twilio SendGrid
    6.1
    50 Ratings
    22% below category average
    Dashboards8.36 Ratings4.748 Ratings
    Standard reports9.76 Ratings5.148 Ratings
    Custom reports6.75 Ratings8.631 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and Twilio SendGrid
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation10.05 Ratings7.911 Ratings
    Link Tracking10.05 Ratings7.512 Ratings
    Image Validation9.35 Ratings8.29 Ratings
    Inbox Display9.76 Ratings8.011 Ratings
    Email Accessibility Tools9.35 Ratings9.012 Ratings
    Spelling and Grammar Check9.05 Ratings8.19 Ratings
    Spam Testing8.05 Ratings8.111 Ratings
    Email Previews10.06 Ratings9.112 Ratings
    Best Alternatives
    ConvertKitTwilio SendGrid
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitTwilio SendGrid
    Likelihood to Recommend
    8.0
    (6 ratings)
    4.7
    (61 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (3 ratings)
    4.9
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    3.0
    (9 ratings)
    User Testimonials
    ConvertKitTwilio SendGrid
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Support Rating
    ConvertKit
    No answers on this topic
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots