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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Convertro (discontinued)

    Score5.9 out of 10
    N/AConvertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    Pricing
    Convertro (discontinued)Lead Liaison
    Editions & Modules
    No answers on this topic
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    Offerings
    Pricing Offerings
    Convertro (discontinued)Lead Liaison
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$499 Depends on package
    Additional Details——
    More Pricing Information
    Features
    Convertro (discontinued)Lead Liaison
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Convertro (discontinued) and Lead Liaison
    Feature
    Convertro (discontinued)
    -
    Ratings
    Lead Liaison
    8.8
    8 Ratings
    12% above category average
    WYSIWYG email editor00 Ratings9.08 Ratings
    Dynamic content00 Ratings8.57 Ratings
    Ability to test dynamic content00 Ratings8.27 Ratings
    Landing pages00 Ratings8.77 Ratings
    A/B testing00 Ratings8.75 Ratings
    Mobile optimization00 Ratings9.06 Ratings
    Email deliverability reporting00 Ratings9.37 Ratings
    List management00 Ratings8.88 Ratings
    Triggered drip sequences00 Ratings9.05 Ratings
    Lead Management
    Comparison of Lead Management features of Convertro (discontinued) and Lead Liaison
    Feature
    Convertro (discontinued)
    -
    Ratings
    Lead Liaison
    9.0
    8 Ratings
    13% above category average
    Lead nurturing automation00 Ratings9.58 Ratings
    Lead scoring and grading00 Ratings9.08 Ratings
    Data quality management00 Ratings8.87 Ratings
    Automated sales alerts and tasks00 Ratings8.87 Ratings
    Campaign Management
    Comparison of Campaign Management features of Convertro (discontinued) and Lead Liaison
    Feature
    Convertro (discontinued)
    -
    Ratings
    Lead Liaison
    8.9
    6 Ratings
    16% above category average
    Calendaring00 Ratings8.86 Ratings
    Event/webinar marketing00 Ratings9.06 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Convertro (discontinued) and Lead Liaison
    Feature
    Convertro (discontinued)
    -
    Ratings
    Lead Liaison
    8.8
    6 Ratings
    15% above category average
    Social sharing and campaigns00 Ratings9.06 Ratings
    Social profile integration00 Ratings8.56 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Convertro (discontinued) and Lead Liaison
    Feature
    Convertro (discontinued)
    -
    Ratings
    Lead Liaison
    9.2
    7 Ratings
    20% above category average
    Dashboards00 Ratings9.07 Ratings
    Standard reports00 Ratings9.37 Ratings
    Custom reports00 Ratings9.37 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Convertro (discontinued) and Lead Liaison
    Feature
    Convertro (discontinued)
    -
    Ratings
    Lead Liaison
    8.5
    8 Ratings
    11% above category average
    API00 Ratings8.88 Ratings
    Role-based workflow & approvals00 Ratings8.56 Ratings
    Customizability00 Ratings8.07 Ratings
    Integration with Salesforce.com00 Ratings8.06 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
    Integration with SugarCRM00 Ratings9.03 Ratings
    Best Alternatives
    Convertro (discontinued)Lead Liaison
    Small Businesses
    Agency Analytics
    Score8.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Convertro (discontinued)Lead Liaison
    Likelihood to Recommend
    1.0
    (1 ratings)
    9.1
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Convertro (discontinued)Lead Liaison
    Likelihood to Recommend
    Discontinued Products
    I am unable to answer this, as they have still not been able to provide data of any value after two years.
    Incentivized
    Read full review
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Pros
    Discontinued Products
    • Respond to emails
    Incentivized
    Read full review
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • No apparent end-to-end solution for implementation.
    • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
    • No universal tagging method.
    • Numerous tags to be implemented based on a variety of data sources.
    • After 2 years of working on implementation, data is still not being captured consistently.
    • Convertro looks to us for solutions rather than providing any.
    Incentivized
    Read full review
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Usability
    Discontinued Products
    No answers on this topic
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Support Rating
    Discontinued Products
    No answers on this topic
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Alternatives Considered
    Discontinued Products
    Visual IQ - much simpler and effective setup.
    Incentivized
    Read full review
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
    Incentivized
    Read full review
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    ScreenShots

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing