Lead Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Pricing
Lead Liaison
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Offerings
Pricing Offerings
Lead Liaison
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup Fee$499 Depends on package
Additional Details—
More Pricing Information
Community Pulse
Lead Liaison
Considered Both Products
Lead Liaison
Chose Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Chose Lead Liaison
We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a …
Top Pros
Top Cons
Features
Lead Liaison
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Liaison
8.8
8 Ratings
13% above category average
WYSIWYG email editor9.08 Ratings
Dynamic content8.57 Ratings
Ability to test dynamic content8.27 Ratings
Landing pages8.77 Ratings
A/B testing8.75 Ratings
Mobile optimization9.06 Ratings
Email deliverability reporting9.37 Ratings
List management8.88 Ratings
Triggered drip sequences9.05 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Liaison
9.0
8 Ratings
14% above category average
Lead nurturing automation9.58 Ratings
Lead scoring and grading9.08 Ratings
Data quality management8.87 Ratings
Automated sales alerts and tasks8.87 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Liaison
8.9
6 Ratings
15% above category average
Calendaring8.86 Ratings
Event/webinar marketing9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Liaison
8.8
6 Ratings
15% above category average
Social sharing and campaigns9.06 Ratings
Social profile integration8.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Liaison
9.2
7 Ratings
21% above category average
Dashboards9.07 Ratings
Standard reports9.37 Ratings
Custom reports9.37 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Liaison
8.5
8 Ratings
11% above category average
API8.88 Ratings
Role-based workflow & approvals8.56 Ratings
Customizability8.07 Ratings
Integration with Salesforce.com8.06 Ratings
Integration with Microsoft Dynamics CRM9.04 Ratings
Integration with SugarCRM9.03 Ratings
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User Ratings
Lead Liaison
Likelihood to Recommend
9.1
(8 ratings)
Likelihood to Renew
9.1
(1 ratings)
Usability
8.2
(1 ratings)
Support Rating
9.1
(1 ratings)
Implementation Rating
9.1
(1 ratings)
User Testimonials
Lead Liaison
Likelihood to Recommend
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
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Pros
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
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Cons
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
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Likelihood to Renew
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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Usability
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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Support Rating
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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Implementation Rating
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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Alternatives Considered
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
Read full review
Return on Investment
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
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ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing