Convertro (discontinued) vs Terminus ABM Platform

Likelihood to Recommend

I am unable to answer this, as they have still not been able to provide data of any value after two years.

Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Read full review

Verified User

Manager in Marketing

Marketing & Advertising Company, 201-500 employees

View all 30 answers on this topic

Pros

Respond to emails

Read full review

Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

View all 1 answers on this topic

Serving account targeted ads across a wide range of display ad providers
Matching account based browsing data to target lists
Identifying need and interest in particular accounts with intent data
Identifying anonymous web traffic on our site from target accounts
Reporting on ABM activity and metrics

Read full review

Kai Crow

Head Of Marketing

JoyousComputer Software, 11-50 employees

View all 30 answers on this topic

Cons

No apparent end-to-end solution for implementation.
Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
No universal tagging method.
Numerous tags to be implemented based on a variety of data sources.
After 2 years of working on implementation, data is still not being captured consistently.
Convertro looks to us for solutions rather than providing any.

Read full review

Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

View all 1 answers on this topic

Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Read full review

Justin Roodman

Digital Marketing Specialist

Sabey Data CentersInformation Technology & Services, 51-200 employees

View all 30 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

—

Likelihood to Renew

No score

No answers yet

No answers on this topic

Terminus ABM Platform 9.0

Based on 3 answers

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Read full review

Joseph Alleruzzo

Director

Havas MediaMarketing and Advertising, 5001-10,000 employees

View all 3 answers on this topic

Alternatives Considered

Visual IQ - much simpler and effective setup.

Read full review

Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

View all 1 answers on this topic

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Read full review

Rachel Green

Marketing Demand Generation Manager

DyKnowEducation Management, 11-50 employees

View all 30 answers on this topic

Return on Investment

The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.

Read full review

Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

View all 1 answers on this topic

Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
900% increase in deal size after using chat with our advertising campaigns
50% higher attendance for our events when leveraging our intent data for targeting

Read full review

Angelica Pappas-Tindell

Analytics & Digital Strategy Consultant

Elevated ThirdMarketing & Advertising, 11-50 employees

View all 30 answers on this topic

Convertro (discontinued) vs Terminus ABM Platform