What users are saying about
2 Ratings
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Score 5.9 out of 100
55 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

Convertro (discontinued)

I am unable to answer this, as they have still not been able to provide data of any value after two years.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

If you're looking for a display advertising option, then Terminus is one of the major players - for better or worse. They source intent data from a third party (Bombora, I believe) so you have some targeting options available to you beyond company and position within. Advertising costs are in addition to the base contract price for their service so that's something to keep in mind if you're trying to work within a smaller budget. Since this is display advertising, the billing method is CPM (cost per thousand impressions). Their ad network does include the option to do Sponsored Posts with LinkedIn (although you can do that on your own honestly).
Justin Roodman | TrustRadius Reviewer

Pros

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  • Respond to emails
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
Rachel Green | TrustRadius Reviewer

Cons

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  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

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No score
No answers yet
No answers on this topic

Terminus ABM Platform

Terminus ABM Platform 7.0
Based on 1 answer
Brightfunnel is a very useful tool but can only be used to the fullest if your data is there. It is hard for organizations with bad data to fully utilize its abilities.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Convertro (discontinued)

Visual IQ - much simpler and effective setup.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more competes with SEO or SEM, in which a user of Terminus is experiencing much less wasted dollars than that of SEM or SEO
Anonymous | TrustRadius Reviewer

Return on Investment

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  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
Anonymous | TrustRadius Reviewer

Terminus ABM Platform

  • We are in the early stages of implementing Terminus' engagement metrics into actions and it difficult to evaluate the long term ROI.
  • I believe that the ROI will be substantial but hard to qualify as we retarget our marketing investments towards plays that have a better yield.
  • It certainly would be hard to return to a pre-Terminus based marketing program, which I think is a good indicator of its utility.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

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General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Terminus ABM Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

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