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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Painter

    Score9.9 out of 10
    N/APainter is a digital art and painting application, from Corel Corporation.N/A

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    PainterOptimizely Content Marketing Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    PainterOptimizely Content Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    PainterOptimizely Content Marketing Platform
    Considered Both Products
    Corel Corporation
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    45 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    92%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    No answers on this topic
    81%
    Implementation went as expected
    29 Answers
    Features
    PainterOptimizely Content Marketing Platform
    Content Creation
    Comparison of Content Creation features of Corel Painter and Optimizely Content Marketing Platform
    Feature
    Corel Painter
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Ideation00 Ratings3.535 Ratings
    Approval workflows00 Ratings4.045 Ratings
    Content collaboration00 Ratings4.944 Ratings
    Content calendar00 Ratings3.040 Ratings
    Network for content licensing/production00 Ratings2.525 Ratings
    Content Publishing
    Comparison of Content Publishing features of Corel Painter and Optimizely Content Marketing Platform
    Feature
    Corel Painter
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Content hub00 Ratings3.336 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings3.528 Ratings
    Content distribution00 Ratings4.237 Ratings
    Content promotion00 Ratings4.231 Ratings
    Content automation00 Ratings3.532 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Corel Painter and Optimizely Content Marketing Platform
    Feature
    Corel Painter
    -
    Ratings
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings1.830 Ratings
    Content performance analytics00 Ratings1.834 Ratings
    Campaign optimization dashboard00 Ratings1.729 Ratings
    Competitive analytics00 Ratings1.619 Ratings
    Best Alternatives
    PainterOptimizely Content Marketing Platform
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    Score8 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Adobe Illustrator
    Score9.4 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Adobe PhotoShop
    Score9.2 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PainterOptimizely Content Marketing Platform
    Likelihood to Recommend
    7.0
    (2 ratings)
    3.6
    (52 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    1.0
    (1 ratings)
    Usability
    1.0
    (1 ratings)
    3.2
    (47 ratings)
    Support Rating
    3.0
    (1 ratings)
    8.0
    (1 ratings)
    User Testimonials
    PainterOptimizely Content Marketing Platform
    Likelihood to Recommend
    Corel Corporation
    Corel Painter does have a lot of great brushes, and they do emulate real art supplies very well. Especially the thick paint is well done. But unfortunately there are so many functional and UX bugs that overall it is just horrible to work with. When contacting customer support about it, they really seem clueless about the seriousness of the situation, and clueless about what proper UX is in general. They have tried to make it work a bit like Photoshop, which is a good move but then some things are absolutely not intuitive at all and they are definitely missing the mark horribly with so many issues. I would highly recommend using Photoshop instead, though you'll have to download them separately; it also offers a lot of great brushes nowadays and works much much smoother without all those aggravating bugs of Painter. The price of Corel Painter is just not at all worth all these horrible bugs.
    Read full review
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
    Read full review
    Pros
    Corel Corporation
    • Watercolor Compatible
    • Multiple variety of Brushes and shapes
    • Captured Dab Library
    Incentivized
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
    Read full review
    Cons
    Corel Corporation
    • Way too many functional bugs, makes it hard to work with
    • Bad UX and usability, too much unintuitive behavior, makes it particularly hard to work with
    • Overall looks and behaves as if it was coded in the '90s, it really needs a complete UX overhaul
    • Did I mention the many bugs yet? Yeah? I'll mention it again because it's bad
    Read full review
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
    Read full review
    Likelihood to Renew
    Corel Corporation
    No answers on this topic
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
    Read full review
    Usability
    Corel Corporation
    If it wasn't quite clear yet, I'll state it again: the usability of Corel Painter is, simply put, horrid. And I am not talking about rendering, lagging, etc., it is not even all that bad there. I am talking about the weird issues like being unable to move a brush into a custom brush palette when you work on a second screen, like being unable to move the software onto the second screen in the first place unless you separate all the palettes and the windows (and if nobody tells you upfront there is no way of knowing because the manual doesn't state this at all), and then having to drag all your separate windows and palettes over one by one every time your computer wakes up again, and they won't really want to move to the other screen but only through a tiny corner of your screen, and the fact that you have to scroll through lists and lists of fonts but can't search and when you apply this font, add another piece of text the font jumps back to the default font of all the text already applied even when you haven't selected any of the text. Just to name a very small few.
    Read full review
    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
    Read full review
    Reliability and Availability
    Corel Corporation
    No answers on this topic
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
    Read full review
    Performance
    Corel Corporation
    No answers on this topic
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
    Read full review
    Support Rating
    Corel Corporation
    It was really hard to get them to understand what I was having problems with. It was hard to get the message through that Painter has an unacceptable amount of functional and UX bugs. When I finally talked to someone who was easier to communicate with, he was very stoic about the situation, like they didn't really care about the awful amount of bugs.
    Read full review
    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
    Read full review
    Online Training
    Corel Corporation
    No answers on this topic
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
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    Alternatives Considered
    Corel Corporation
    Corel Painter has support to multiple OS and across all the devices. Coloring and multi layer imaging works very well. The new enhanced brush settings and the redesigned brush libraries.
    Incentivized
    Read full review
    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
    Read full review
    Scalability
    Corel Corporation
    No answers on this topic
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
    Read full review
    Return on Investment
    Corel Corporation
    • Customer support could be improved in my opinion.
    • Multiple bugs while working with layered designing.
    Incentivized
    Read full review
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.