Optimizely Content Marketing Platform Review
October 02, 2025

Optimizely Content Marketing Platform Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

I would say in terms of planning and project management, it's really helping to facilitate holistically the whole plan and bring us all into one space and hold us accountable in terms of being able to have timelines, deadlines, and then assigning the right people. That's how we're using that. There is much more room in terms of some of the problems that we have that it can resolve as well, but we're in a crawl, walk, run phase at the moment.

Pros

  • I think I hit upon this earlier, but in terms of really highlighting where you are best investing your time, especially immediately. I come in every day and I know if I'm overdue on something, if something needs to be turned around that day or if there may be a bit of space and capacity within my schedule to explore and be a bit more creative and look at developing new ideas.

Cons

  • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
  • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
  • It certainly has helped. I think there is guardrails in how you use CMP, what you are putting in. It needs to be the right way of how you want to work, otherwise you're going to create a mess within CMP. So creating that framework outside and implementing it into the system I think is quite important. Again, that's our way of working, but I think it has helped us.
For me it is essentially the project management element of it. I very much appreciate being able to go in, review immediate comments, and have a look at the assigned tasks that I have on my plate. I very much enjoy the visual calendar plan. However, I do wish there was a bit more tagging functionality or links to specific campaigns. So for example, events and webinars and emails. Being able to tag those accordingly to present in the calendar view I think would be a really nice add.
It has allowed us to receive a lot of requests and allow us to prioritize those. Our framework, the strategy has changed and shifted. We've moved from a more regional approach to a centralized approach. CMP has been instrumental in enabling us to create workflows where we're still able to check in at that regional level and make sure that the centralized content works for those regions. It has been instrumental in allowing us to do that.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Content Marketing Platform again?

Yes

I guess I can see from the way that we are utilizing it, it could be different functions. We are heavily using this as a marketing tool, but I do think there is scope where it could cross into other departments and essentially become a more centralized tool, providing a bit more sight into the other departments. Whether that's where we'd want to go, I'm not sure. That wouldn't be my call.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
Not Rated
Ideation
Not Rated
Approval workflows
Not Rated
Content collaboration
Not Rated
Content calendar
Not Rated
Network for content licensing/production
Not Rated
Content Publishing
Not Rated
Content hub
Not Rated
Embedded CTAs
Not Rated
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Content Reporting & Analytics
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
Not Rated
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated

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