Overbuilt and Overwhelming Not Ideal for Mid-Size Teams.
July 27, 2025
Overbuilt and Overwhelming Not Ideal for Mid-Size Teams.
Score 1 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Content Marketing Platform
We use Optimizely to manage content marketing workflows and track assets for publishing on our website.
Pros
- Provides a collection point for assets.
- Ability to create workflows.
- Options to tag and collaborate.
Cons
- In my opinion, there are too many notifications, making it difficult to manage and figure out which ones are necessary and which ones are not.
- I feel workflows are over engineered.
- For medium-sized organizations, the tool is overly complicated and requires a significant investment to optimize it.
- Managing requests can be complex, and the constant notifications make it easy to overlook the work that truly matters.
- I feel the workflows are unnecessarily complex and slow down the process instead of streamlining it.
- In my experience, the editorial calendar and content planning features are limited and not user-friendly, making it hard to plan and organize content effectively.
In our experience, Optimizely has made content operations more difficult than expected. While it offers features for managing and reusing assets, the platform is overly complicated and time-consuming to configure. The high volume of notifications creates unnecessary noise, making it hard to prioritize work requests or stay focused on critical tasks. The editorial calendar and campaign planning tools are limited and not intuitive, which hinders our ability to plan and execute campaigns efficiently. Overall, the platform's complexity outweighs its benefits—especially for mid-size companies, which may find it too heavy and resource-intensive for their needs.
Honestly, I'd rather use Smartsheet paired with a digital asset management tool. It’s more flexible, easier to navigate, and better suited for mid-size teams that need to move quickly without the overhead and complexity that comes with Optimizely. We currently have Optimizely because an investment has been made in the tool.
Do you think Optimizely Content Marketing Platform delivers good value for the price?
No
Are you happy with Optimizely Content Marketing Platform's feature set?
No
Did Optimizely Content Marketing Platform live up to sales and marketing promises?
No
Did implementation of Optimizely Content Marketing Platform go as expected?
No
Would you buy Optimizely Content Marketing Platform again?
No
Optimizely Content Marketing Platform Feature Ratings
Comments
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