Great platform for cross team collaboration
Updated October 08, 2025

Great platform for cross team collaboration

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Content Marketing Platform

I used Optimizely to collaborate with teams on content production. This platform assists in simplifying communication between teams and the content publishing process. The platform makes sending edits and feedback between team more efficient and reduces the need to meetings or emails.

Pros

  • content calendar
  • collaborating
  • publishing schedule
  • organizing content
  • prioritizing content
  • managing content editing process
  • customizing content production process to align with internal processes
  • setting status

Cons

  • More intuitive to navigate
  • enhancing AI-driven personalization
  • Predictive Analytics
  • reduced SLA for marketing work and content requests
  • content and campaign scalability
  • project management
  • cross team collaboration
  • Improved time-to-market
  • more consistent messaging and brand experience
  • boosted website engagement
The Optimizely features that are most useful in my day-to-day marketing execution are content sharing, content tagging, content editing cross-team collaboration, project management, visual organization, scheduling, and more. The platform makes it easy to customize to align with your internal workflows and truly assists in meeting deadlines and goals. The platform has user friendly editing which is useful for new users or one-off users to add feedback to content.
Optimizely helped incorporate more teams in the content production process for cross-team functionality. As an SEO lead, I was able to easily upload content briefs as well as analyze and review the content and provide edits. Optimizely allows you to customize the dashboard to align with internal workflows to efficiently execute objectives.
The only advantage to using Adobe Target is that our company uses Adobe products and they are easily integrated and provide deeper insights and integration capabilities. Optimizely does offer robust a/b testing and experimentation with it's personalization tools designed to increase conversion rates. What's nice about optimizely is that our content team does not need to use the resources of our A/B testing team is they don't have the bandwidth.

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Yes

Would you buy Optimizely Content Marketing Platform again?

Yes

Optimizely Content Marketing Platform is well suited for collaborating between teams on content creation and publishing. Optimizely visually organizes content into customized sections. Optimizely allows you to customize the categorization to effectively project manage that aligns with specific internal workflows. Optimizely is ideal for large enterprises, like ours, to utilize it's comprehensive feature set.

Optimizely Content Marketing Platform Feature Ratings

Content Creation
10.0
Ideation
10
Approval workflows
10
Content collaboration
10
Content calendar
10
Network for content licensing/production
10
Content Publishing
10.0
Content hub
10
Embedded CTAs
10
Content distribution
10
Content promotion
10
Content automation
10
Content Reporting & Analytics
10.0
Closed-loop tracking and reporting
10
Content performance analytics
10
Campaign optimization dashboard
10
Competitive analytics
10

Using Optimizely Content Marketing Platform

10 - The business function that the users of Optimizely platform present are content, UX, SEO, and marketing primarily.
5 - To support the Optimizely Content Marketing Platform, a blend of skills and roles is required that contribute to the platform's initial implementation, ongoing maintenance, and daily usage. Content and marketing experts to strategize, create, edit, and publish content. Technical and platform experts to manage the platform configuration and access settings. Data and Analytics experts to setup and analyze data. Ultimately it is reliant on the collaboration of teams.
  • content strategy
  • content creation/drafting
  • content editing
  • personalization
  • e-commerce optimization
  • Content Inventory Management and Research
  • Streamlined Collaboration for Remote Teams
  • Automated Content Creation and Optimization
  • AI-powered campaign creation
  • Video and image

Evaluating Optimizely Content Marketing Platform and Competitors

Yes - Optimizely Content Marketing Platform replaced Adobe Target specifically for the blog team. Previously the blog team was using Adobe or just utilizing CMS configuration to create blogs. This was manual and hard to collaborate which caused delays and errors.
  • Scalability
  • Ease of Use
Ease of use was the single most important factor for the decision. There were employees from all different levels working on content and we needed something intuitive and easy to learn and use.
Evaluate scalability and future needs by considering future experimentation and business needs. Ensuring the platform can support long-term growth and hurdles.

Optimizely Content Marketing Platform Training

  • Online Training
Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption.

Optimizely Content Marketing Platform Reliability

Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website.
I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production.
Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms.

Comments

  • Emma Davis | TrustRadius Reviewer
    Emma Davis
    (Vendor Representative) commented 2 years ago
    Hi There, Thanks for leaving us a review for Optimizely CMP! We appreciate your customer feedback. We’re happy to hear that our product is fostering a greater sense of collaboration within your org. If there’s ever any way in which you feel like we could improve your user experience, please let your Customer Success Manager know, they can pass your insights on to our product team.

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