Coremetrics / IBM Digital Analytics (discontinued) vs. Astra DB, now part of IBM watsonx.data

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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We've been super happy with Astra DB. It's been extremely well-suited for our vector search needs as described in previous responses. With Astra DB’s high-performance vector search, Maester’s AI dynamically optimizes responses in real-time, adapting to new user interactions without requiring costly retraining cycles.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• We need to be able to process a lot of data (our biggest clients process hundreds of milions of transactions every month). However, it is not only the amount of data, it is also an unpredictable patterns with spikes occuring at different points of time - something athat Astra is great at.
• Our processing needs to be extremaly fast. Some of our clients use our enrichment in a synchronous way, meaning that any delay in processing is holding up the whole transaction lifecycle and can have a major impact on the client. Astra is very fast.
• A close collaboration with GCP makes our life very easy. All of our technology sits in Google Cloud, so having Astra in there makes it a no-brainer solution for us.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Need better fine-grained Security options.
• The support team sometimes requires the escalate button pressed on tickets, to get timely responses. I will say, once the ticket is escalated, action is taken.
• They require better documentation on the migration of data. The three primary methods for migrating large data volumes are bulk, Cassandra Data Migrator, and ZDM (Zero Downtime Migration Utility). Over time I have become very familiar will all three of these methods; however, through working with the Services team and the support team, it seemed like we were breaking new ground. I feel if the utilities were better documented and included some examples and/or use cases from large data migrations; this process would have been easier. One lesson learned is you likely need to migrate your application servers to the same cloud provider you host Astra on; otherwise, the latency is too large for latency-sensitive applications.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

It's a great product but suffers with counters. This isn't a deal breaker but lets down what is otherwise a good all round solution

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Their response time is fast, in case you do not contact them during business hours, they give a very good follow-up to your case. They also facilitate video calls if necessary for debugging.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Graph, search, analytics, administration, developer tooling, and monitoring are all incorporated into a single platform by Astra DB. Mongo Db is a self-managed infrastructure. Astra DB has Wide column store and Mongo DB has Document store. The best thing is that Astra DB operates on Java while Mongo DB operates on C++

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

We are well aware of the Cassandra architecture and familiar with the open source tooling that Datastax provides the industry (K8sSandra / Stargate) to scale Cassandra on Kubernetes.

Having prior knowledge of Cassandra / Kubernetes means we know that under the hood Astra is built on infinitely scalable technologies. We trust that the foundations that Astra is built on will scale so we know Astra will scale.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Better uptime due to the managed service having no outages
• Less technical debt because we don't need to worry about upgrading our Cassandra clusters
• Lower cost on infrastructure as a whole
• Quick and easy to integrate vector search into our tech stack

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