Reliable, Marketing oriented & efficient Digital Analytics Solution
Updated February 04, 2015
Reliable, Marketing oriented & efficient Digital Analytics Solution
Score 8 out of 10
Vetted Review
Software Version
latest version
Modules Used
- Analytics, Explore, Benchmark, LIVEmail, Export
Overall Satisfaction with IBM Digital Analytics
We use IBM DA as our main Digital Analytics solution for our clients. We implement the solution on the CMS platform and we have built an ecosystem that allows us to act on all data collected by IBM DA (via Exact Target for example). Once the implementation is over, we permanently audit the tagging and provide recommendations for our clients.
In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.
In terms of business consultancy, we use IBM DA to produce regular dashboards and deep dive analysis for our E-commerce clients.
Pros
- Marketing attribution models - capable to deliver an holistic view of the marketing channels performance
- Multisite capabilities : allows to have a Cie view as well as individual site's view
- Unique customer view and Live Profile: we are able to go to the visitor level and therefore use the behavioural data for marketing actions
- Reliability of the data: we have full confidence in the data collected and the rules are clear for us
- Support: available support 24h/7.
Cons
- Limit in Explore Credits that are too costly
- Segmentation on the fly (like GA) in DA - segmentation in IBM DA are poor and too restricted
- Benchmark module that is a real strengh but under exploited
- DDX : not performant enough - better to use 3rd party solution such as Tealium
- R&D : no major next feature or project over the past year
- Increase conversion - onsite search analysis, promotional analysis etc allowed to prioritise the investments and the on-going efforts for our clients
- Better ROI - using the solution is allowing us to educate the client into measuring ROI on every action undertaken on the site
- Better decision : we do no longer take decisions without looking at the data first
- Google Analytics,Adobe Business Catalyst,Adobe Analytics
Compared to Adobe: I think Adobe Analytics and IBM DA are very close in terms of functionalities. IBM makes the difference when it comes to the marketing attribution model. Also, the pre-integrated solutions such as LIVEmail or IBM Recommendations are very easy to use and allow strong ROI.
Compared to Google: the main asset of IBM compared to GA is the fact that you can go down to the visitor level in Analytics and run much more precise analysis. Also, in Google the data calculation and attribution models can be unclear and therefore difficult to trust.
Compared to Google: the main asset of IBM compared to GA is the fact that you can go down to the visitor level in Analytics and run much more precise analysis. Also, in Google the data calculation and attribution models can be unclear and therefore difficult to trust.
Using IBM Digital Analytics
All departments oriented Digital marketing and e-commerce.
IBM Digital Analytics Support
| Pros | Cons |
|---|---|
Quick Resolution Knowledgeable team Kept well informed Immediate help available Support understands my problem | Poor followup |
Yes - At one point, there were multiple bugs that needed immediate attention and I have to say that the support team went above and beyong in terms of support. They put a dedicated person to our account who provided weekly updates and advised on the timeline for resolution.
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