Coremetrics / IBM Digital Analytics (discontinued) vs. HAProxy Community Edition

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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It prevents a single server failure from being a downtime event by adding redundancy to every layer of your architecture. A load balancer facilitates redundancy for the backend layer (web/app servers), but for a true high availability setup, you need to have redundant load balancers as well. So it is well suited for all production related servers and less suited for individual servers that do not require redundancy.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Low-Cost Load Balancer
• Intelligent Request Routing based on URL and/or URI
• Extremely flexible load balancing and healthchecks, can do almost anything including HTTP, HTTPS, PostgreSQL, etc.
• SSL Termination

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• A few, rare times each year, HAProxy CPU utilization spikes to 100% and server has to be rebooted - this may be related to HAProxy OR it could be an external factor causing this.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

It is very easy to use. I was able to find a lot of documents for it on the internet. Very good community support. There are lots of examples available to try. We mostly use a command-line user interface to interact with it. The CLI is also super easy to use and very easy to interact with

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

We haven't used customer support. We mostly used the community version. We build a multi-node HAProxy cluster with HA to the proxy itself using opensource plugins available. With the support available on the internet and the documents available we don't need to use much customer support.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We chose HA Proxy because it is cheaper than a hardware balancer, it is an open-source solution with a large community behind it and with constant updates. It also allows custom scripts according to needs.HA Proxy is a solution used in many internet sites like GitHub, Reddit, Twitter, and Tuenti.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Significantly lower investment vs competitors. In the case of F5s we have Virtual Editions so we're paying for the hardware to run it on top of the several thousand dollar licenses that are required for each pair and we currently have a pair of F5s per client so there's a huge potential for cost savings there.
• Requires our network engineers to learn a new skill or our Systems engineers to take on the responsibility of managing the load balancers. It's not a huge difference either way, but it does impact the way we have done business in the past.

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