Coremetrics / IBM Digital Analytics (discontinued) vs. Liquibase

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Based on my experience so far on using Liquibase in my current project, I have seen that Liquibase changelogs are version control where multiple team members and developers can work together on database and deployed automatically via CI/CD Pipeline integration using github actions and it applies same changelogs to all enviroments to remain in sync and avoid any enviroment drift. Also as Liquibase stores changelog audits in DATABASECHANGELOG table it helps in tracking purposes and to easily rollback any change . Whereas in some scenarios I feel that Liquibase have some drawbacks where if complex transformation between tables is not optimized for bulk data operations which eventually degrades database performance.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Liquibase tracks changes in a metadata table contained directly in the target database, making easy administration for the DBA.
• Liquibase handles many validation tests out of the box, making it easy to choose which ones you want to include, with options for writing your own if you choose. This makes it robust and flexible in terms of validation before deployment.
• Liquibase provides easy integration into deployment pipelines for CI/CD. We use it with GitHub for source control and Circle CI for validation and deployment pipelines.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• I would like Liquibase to explore all errors in the changelog files compared to one at a time. We spent a lot of time troubleshooting one error at a time versus having a batch log of errors in each file.
• Understanding where to get support on things. I spent a lot of time researching externally to learn what the best practices were. Although I found some of the youtube videos helpful, I would like a little more of a technical support. This may be a feature with the paid tier, however, we leveraged open source.
• Seeing more examples of how others use Liquibase and their usecases will be helpful. That way we can learn from each other which may help us improve on our own deployments.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We are and will continue using Liquibase and it has become an integral part of our portfolio offering, any new product is by default adopting Liquibase stack.

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Very easy to implement and use.

Liquibase has several features, on their free plan, that matches exactly our expectations and needs: this already makes it standout from its competitors. On top of that, the setup was straightforward: we are running an integration with Databricks, and there were only two steps truly needed, install the driver and the plugin, done. This is the type of seamless experience our team appreciates the most when evaluating a tool or service.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Liquibase has been responsive and even is letting our group test some new products they are developing and even made code changes to their production system because of a couple bugs we have reported. Liquibase licensing has also been easy and simple. I have nothing bad to say about any of the Liquibase staff I have talked to. They also hold free information webinars for new content that helps spread adoption and moving the product forward.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Build process takes a toll.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

There is no real competitor when it comes to what Liquibase does - at least not at the time we considered it three years ago. It was an easy choice in this regard, but we could have said no to it if it made our workload more difficult. But our proof of concept showed there were easy wins to be had by implementing its software.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• We need to re-educate developers to use Liquibase.
• In some cases, it is hard to align when several teams work on the same DB.
• On the other hand, Liquibase provides order and consistency in managing DB changes.
• Evidence and traceability are a plus.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info