Coremetrics / IBM Digital Analytics (discontinued) vs. NetApp FAS Storage Arrays

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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It is very easy to use with NFS. Creating new volumes and mounting to servers such as ESXi or Linux is a breeze. It does also support CIFS but it is far less intuitive and requires much more effort. Replicated data is also very simple and robust in the form of SnapVaults or SnapMirrors. This data is either immediately or periodically replicated to a peer FAS in the cluster for retention.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The selling point for NetApp FAS is the application and data protection integration capabilities they provide.
• We have been able to use NetApp FAS in a variety of use cases with a standard set of management tools.
• NetApp FAS has evolved over the years from just NAS to also include block protocols. At this time they support almost all industry standard protocols.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Deduplication job runs at certain times and creates a large CPU overhead for the system
• Management of a volumes, disk groups, LUNs, etc. is a burden to manage and is not efficient with storage capacity
• Upgrades are complicated and not "non-disruptive"

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

It just works! We've used NetApp FAS Storage Arrays systems since 2011 and have had fantastic results, in particular since 2016 as performance has drastically improved. Tools are great/user friendly, command line capabilities are very strong ... it is simply very effective at what it does!

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Very easy to implement and use.

It does have a really nice and easy to use web interface to do pretty much anything you need with it. It was very simple to configure our volumes and luns and connect them to our VMWare environment using the interface. It has options to rename, shrink, grow, and other things with our luns and volumes. It was nice and easy to read graphs to see where you stand on your storage usage at a glance.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

NetApp support in Brazil is managed by its partners. We know in other countries, such as the US and NO, they have support directly from Netapp. We have a very good NetApp partner working with us since the beginning, on both the implementation and daily support. Very few cases needed to be escalated to NetApp support, most of the cases are handled and satisfyingly closed by the partner.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Our initial deployment was handled by pro services. Most later deployments were handled in-house. All went very smoothly. Documentation made it relatively easy to set up new systems which allowed us to do it in-house. When using pro services they were professional and comprehensive.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

NetApp stacked nicely and gave enterprise-level usability for snapshot-based backups. Our previous RPO was several hours. It was selected prior to me arriving at the company, but It was selected for the hardware refreshes due to its compatibility with several other vendors, like CommVault and VMware.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• The speed of file recovery is the biggest positive impact. Recovering from a ransomware attack in minutes is something you can certainly brag about.
• Integration with products like Exchange and SQL can certainly speed up normal day to day processes. Not just in backup recovery situations either.
• Redundant paths make migrations and updates very easy with no downtime.

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