Coremetrics / IBM Digital Analytics (discontinued)
Score9.1 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
N/A
Posit
Score10 out of 10
N/A
Posit, formerly RStudio, is a modular data science platform, combining open source and commercial products.
N/A
Pricing
Coremetrics / IBM Digital Analytics (discontinued)
Posit
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
Posit
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Coremetrics / IBM Digital Analytics (discontinued)
Coremetrics / IBM Digital Analytics (discontinued)
Posit
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
In my humble opinion, if you are working on something related to Statistics, RStudio is your go-to tool. But if you are looking for something in Machine Learning, look out for Python. The beauty is that there are packages now by which you can write Python/SQL in R. Cross-platform functionality like such makes RStudio way ahead of its competition. A couple of chinks in RStudio armor are very small and can be considered as nagging just for the sake of argument. Other than completely based on programming language, I couldn't find significant drawbacks to using RStudio. It is one of the best free software available in the market at present.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The support is incredibly professional and helpful, and they often go out of their way to help me when something doesn't work.
The one-click publishing from RStudio Connect is absolutely amazing, and I really like the way that it deploys your exact package versions, because otherwise, you can get in a terrible mess.
Python doesn't feel quite as native as R at the moment but I have definitely deployed stuff in R and Python that works beautifully which is really nice indeed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
Built in API calls allows for nice report design and automation.
Python integration is newer and still can be rough, especially with when using virtual environments.
RStudio Connect pricing feels very department focused, not quite an enterprise perspective.
Some of the RStudio packages don't follow conventional development guidelines (API breaking changes with minor version numbers) which can make supporting larger projects over longer timeframes difficult.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
There is no viable alternative right now. The toolset is good and the functionality is increasing with every release. It is backed by regular releases and ongoing development by the RStudio team. There is good engagement with RStudio directly when support is required. Also there's a strong and growing community of developers who provide additional support and sample code.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
For someone who learns how to use the software and picks up on the "language" of R, it's very easy to use. For beginners, it can be hard and might require a course, as well as the appropriate statistical training to understand what packages to use and when
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
RStudio is very available and cheap to use. It needs to be updated every once in a while, but the updates tend to be quick and they do not hinder my ability to make progress. I have not experienced any RStudio outages, and I have used the application quite a bit for a variety of statistical analyses
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Since R is trendy among statisticians, you can find lots of help from the data science/ stats communities. If you need help with anything related to RStudio or R, google it or search on StackOverflow, you might easily find the solution that you are looking for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
RStudio was provided as the most customizable. It was also strictly the most feature-rich as far as enabling our organization to script, run, and make use of R open-source packages in our data analysis workstreams. It also provided some support for python, which was useful when we had R heavy code with some python threaded in. Overall we picked Rstudio for the features it provided for our data analysis needs and the ability to interface with our existing resources.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
RStudio is very scalable as a product. The issue I have is that it doesn't necessarily fit in nicely with the mainly Microsoft environment that everybody else is using. Having RStudio for us means dedicated servers and recruiting staff who know how to manage the environment. This isn't a fault of the product at all, it's just part of the data science landscape that we all have to put up with. Having said that RStudio is absolutely great for running on low spec servers and there are loads of options to handle concurrency, memory use, etc.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We spend too much time trying to work around bugs on the new UI.
We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Using it for data science in a very big and old company, the most positive impact, from my point of view, has been the ability of spreading data culture across the group. Shortening the path from data to value.
Still it's hard to quantify economic benefits, we are struggling and it's a great point of attention, since splitting out the contribution of the single aspects of a project (and getting the RStudio pie) is complicated.
What is sure is that, in the long run, RStudio is boosting productivity and making the process in which is embedded more efficient (cost reduction).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info