Coremetrics / IBM Digital Analytics (discontinued) vs. RabbitMQ

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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It is highly recommended that if you have microservices architecture and if you want to solve 2 phase commit issue, you should use RabbitMQ for communication between microservices. It is a quick and reliable mode of communication between microservices. It is also helpful if you want to implement a job and worker mechanism. You can push the jobs into RabbitMQ and that will be sent to the consumer. It is highly reliable so you won't miss any jobs and you can also implement a retry of jobs with the dead letter queue feature. It will be also helpful in time-consuming API. You can put time-consuming items into a queue so they will be processed later and your API will be quick.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• What RabbitMQ does well is what it's advertised to do. It is good at providing lots of high volume, high availability queue. We've seen it handle upwards of 10 million messages in its queues, spread out over 200 queues before its publish/consume rates dipped. So yeah, it can definitely handle a lot of messages and a lot of queues. Depending on the size of the machine RabbitMQ is running on, I'm sure it can handle more.
• Decent number of plugins! Want a plugin that gives you an interface to view all the queues and see their publish/consume rates? Yes, there's one for that. Want a plugin to "shovel" messages from one queue to another in an emergency? Check. Want a plugin that does extra logging for all the messages received? Got you covered!
• Lots of configuration possibilities. We've tuned over 100 settings over the past year to get the performance and reliability just right. This could be a downside though--it's pretty confusing and some settings were hard to understand.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• It breaks communication if we don't acknowledge early. In some cases our work items are time consuming that will take a time and in that scenario we are getting errors that RabbitMQ broke the channel. It will be good if RabbitMQ provides two acknowledgements, one is for that it has been received at client side and second ack is client is completed the processing part.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

RabbitMQ is very easy to configure for all supported languages (Python, Java, etc.). I have personally used it on Raspberry Pi devices via a Flask Python API as well as in Java applications. I was able to learn it quickly and now have full mastery of it. I highly recommend it for any IoT project.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I gave it a 10 but we do not have a support contract with any company for RabbitMQ so there is no official support in that regard. However, there is a community and questions asked on StackOverflow or any other major question and answer site will usually get a response.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

RabbitMQ has a few advantages over Azure Service Bus 1) RMQ handles substantially larger files - ASB tops out at 100MB, we use RabbitMQfor files over 200MB 2) RabbitMQ can be easily setup on prem - Azure Service Bus is cloud only 3) RabbitMQ exchanges are easier to configure over ASB subscriptions ASB has a few advantages too 1) Cloud based - just a few mouse clicks and you're up and running

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Positive: we don't need to keep way too many backend machines around to deal with bursts because RabbitMQ can absorb and buffer bursts long enough to let an understaffed set of backend services to catch up on processing. Hard to put a number to it but we probably save $5k a month having fewer machines around.
• Negative: we've got many angry customers due to queues suddenly disappearing and dropping our messages when we try to publish to them afterward. Ideally, RabbitMQ should warn the user when queues expire due to inactivity but it doesn't, and due to our own bugs we've lost a lot of customer data as a result.
• Positive: makes decoupling the web and API services from the deeper backend services easier by providing queues as an interface. This allowed us to split up our teams and have them develop independently of each other, speeding up software development.

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