Coremetrics / IBM Digital Analytics (discontinued) vs. SAS Enterprise Miner

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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SAS Enterprise Miner is world-class software for individuals interested in developing reproducible models in a reasonable amount of time. Perhaps the most useful part of SAS Enterprise Miner is the ability to compare models with other models without writing code. The ensemble modeling capabilities is the easiest way to do ensemble modeling I have come across. SAS Enterprise Miner is well-suited for beginning to advanced analysts who know something about advanced analytics. The software is not well-suited for analysts or companies that have little interest in advanced modeling.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Enterprise Miner is really visual and lets you do a whole lot without actually going into the detailed options. For decent results, you should really explore the different advanced options though.
• The recent versions of Miner allow users to use R code in Miner. You can then compare several models and approach to get the best performing model.
• The resulting data is really well displayed and easy to understand (ex: the lift graph, score ranking, etc.)
• Miner has the ability to integrate custom SAS code which allows the user to add functionalities that are specific to the project.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• SAS is not as user friendly as other stats software.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

SAS' customer support used to be non-existent many years ago. Today, contacting SAS customer support is great. They are responsible, knowledgable, and seem to have an interest in getting the results right the first time. With that said, Enterprise Miner's online support is weak, probably because the user base is much smaller than other tools.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

SAS EM has a very great set of machine learning and predictive analytics toolsets, which helped our organization achieve its goals. We used other tools, but for us, SAS EM was the most intuitive and easy to learn the tool and it provides greater data exploration and data preparation capabilities compared to the other tools we used.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• In our organization, users were using SAS already so the learning curve was really low. Within a few weeks after the implementation, the users were already delivering models developed with SAS Enterprise Miner. It is difficult to talk about ROI as models were already being developed before. It was mostly a change of technology and it was a smooth transition.
• Going with Enterprise Miner came with migration from desktop use of SAS to a server use of SAS. This created a new role of SAS administrator. This was obviously a cost but as the use of SAS increased greatly, it was expected.
• From a methodology standpoint, Enterprise Miner helped greatly in the documentation of the model development which was a requirement in a few groups such as the risk groups. Having a visual "GUI-like" approach to development, the flowchart or diagram of the project in Miner was able to give users a good understanding of the approach the analyst took to develop the model.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info