Coremetrics / IBM Digital Analytics (discontinued)
Score9.1 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
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Symantec Content & Malware Analysis
Score8.3 out of 10
N/A
Symantec Content & Malware Analysis is an application which provides advanced threat detection and threat hunting through advanced machine learning, based on intelligence gathered from ProxySG, threat intelligence services, and other sources.
N/A
Pricing
Coremetrics / IBM Digital Analytics (discontinued)
Symantec Content & Malware Analysis
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
Symantec Content & Malware Analysis
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Best Alternatives
Coremetrics / IBM Digital Analytics (discontinued)
Coremetrics / IBM Digital Analytics (discontinued)
Symantec Content & Malware Analysis
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you have Symantec based environment including Symantec proxy and endpoints, Content and Malware Analysis is the obvious choice. You can't run the CAS-MAS as a standalone deployment, you need proxies or ICAP supported devices capable to send the files/URLS. It's not a network security device where you can flow/direct the traffic to C/MAS. It does not have UBA, NBA or NTR features, it is just working for analyzing files as expected.
IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
Built in API calls allows for nice report design and automation.
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
We have been using many solutions even tested nearly all available 0day sandbox solutions in the market. We choose Symantec CMA as we have already Symantec endpoint protection/EDR on the client, Symantec proxy for the web access, SCMA fits our environment. We have a big bargain when we puchase lots of equipment from the Symantec. Detection and prevention is very good at SCMA but some constant issues; like the product is not designed for heterogeneous environments, we can not integrate the SCMA with WAFs, it's lacking in api and request/reply calls. There's no file scanning, discover the option. SIEM integration is not smooth. I can not run some of the SOAR playbooks through the SCMA.
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
We spend too much time trying to work around bugs on the new UI.
We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
As the SSL is inspected and analyzed at Bluecoat proxy servers, hidden threats, malicous files are passed to SCMA to be analyzed.
Getting full visibility at file trajectory level
As it's a full proxy and ICAP integration, we are sure that the files are to analyzed and scanned for malicious activity. This is a big plus compared to NGFW analyze concept, as the NGFWs have special failsafe mechanisms allowing bypass of file analysis. SCMA fully catches the hidden threats.
Flawless integration with Bluecoat systems is a big plus, customers are getting the same type of messages within their browsers.
A negative impact is the standardization when I deploy SCAM to one of our locations. Then the auditors demand the same coverage within other areas and it comes with the cost. Especially maintaining these devices on premise environment has a significant cost.
