Coremetrics / IBM Digital Analytics (discontinued) vs. Watson IoT Platform

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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For large companies with large-scale manufacturing, electronics management, and infrastructures that require lots of maintenance, IBM Watson IoT is a must-have. It greatly increases performance, decreases downtime, and is an all-around great management dashboard. This is best for infrastructures that have a larger infrastructures of IoT devices in an enterprise/manufacturing setting, otherwise IBM Watson may not bring many benefits to your team.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The asset information is available in both static and dynamic format (from thermal images, to OEM data, to time series data). The ability to ingest all the information using a single platform has great value.
• Another benefit is a seamless integration with Maximo. This has been a challenge with other 3rd party systems available.
• The experience of IBM Maximo systems updates is positive.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Some of the tutorials could use a little more improvement - While there is a considerable amount of documentation, most of the good documentation for Watson IoT we found to be from third-parties.
• Administration and billing tools could use a bit more improvement - The UI is a bit clunky and poorly-designed here.
• Be prepared to work with IBM support to get this going - Their turn-around support for inquiries can be lengthy, and setup time may also be quite lengthy because of this.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Predix has recently launched their Asset Performance management Unified system. I am keen to see how it stacks up against Watson.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Positive - This tool greatly increases most company's manufacturing and production efficiency, and the use-cases are extensive. It was a great way of decreasing down-time for us.
• Negative - Took lots of work and energy to get up and running, we had to rely on IBM support and tutorials many times during this process.
• Positive - Quite cheap, most of the tiers of pricing cost very little, and it's possible to use Watson IoT for a few months for free to see if it is beneficial for your company.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info