Coremetrics / IBM Digital Analytics (discontinued) vs. Wolfram Mathematica

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We are the judgement that Wolfram Mathematica is despite many critics based on the paradigms selected a mark in the fields of the markets for computations of all kind. Wolfram Mathematica is even a choice in fields where other bolide systems reign most of the market. Wolfram Mathematica offers rich flexibility and internally standardizes the right methodologies for his user community. Wolfram Mathematica is not cheap and in need of a hard an long learner journey. That makes it weak in comparison with of-the-shelf-solution packages or even other programming languages. But for systematization of methods Wolfram Mathematica is far in front of almost all the other. Scientist and interested people are able to develop themself further and Wolfram Matheamatica users are a human variant for themself. The reach out for modern mathematics based science is deep and a unique unified framework makes the whole field of mathematics accessable comparable to the brain of Albert Einstein. The paradigms incorporated are the most efficients and consist in assembly on the market. The mathematics is covering and fullfills not just education requirements but the demands and needs of experts.

Mathematica is incompatible with other systems for mCAx and therefore the borders between the systems are hard to overcome. Wolfram Mathematica should be consider one of the more open systems because other code can be imported and run but on the export side it is rathe incompatible by design purposes. A better standard for all that might solve the crisis but there is none in sight. Selection of knowledge of what works will be in the future even more focussed and general system might be one the lossy side. Knowledge of esthetics of what will be in the highest demand in necessary and Wolfram is not a leader in this field of science. Mathematics leves from gathering problems from application fields and less from the glory of itself and the formalization of this.

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It allows straightforward integration of analytic analysis of algebraic expressions and their numerical implemented.
• Supports varying programmatic paradigms, so one can choose what best fits the problem or task: pure functions, procedural programming, list processing, and even (with a bit of setup) object-oriented programming.
• The extensive and rich tools for graphical rendering make it very easy to not just get 2D and 3D renderings of final output, but also to do quick-and-dirty 2D and 3D rendering of intermediate results and/or debugging results.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Should include more libraries and functions.
• Should include more functions that can be used in Machine Learning.
• Should include more functions that can be used in Data Science.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Wolfram Mathematica is a nice software package. It has very nice features and easy to install and use in your machine. Besides this, there is a nice support from Wolfram. They come to the university frequently to give seminars in Mathematica. I think this is the best thing they are doing. That is very helpful for graduate and undergraduate students who are using Mathematica in their research.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We have evaluated and are using in some cases the Python language in concert with the Jupyter notebook interface. For UI, we using libraries like React to create visually stunning visualizations of such models. Mathematica compares favorably to this alternative in terms of speed of development. Mathematica compares unfavorably to this alternative in terms of license costs.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Easy to solve huge mathematical equations, so it saved time there
• Doing analysis and plotting graphs is also another plus point
• Learning is very slow, and it took lot of time to learn its scripting language

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info