Coremetrics / IBM Digital Analytics (discontinued) vs. Yubico YubiKeys

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Great for securing admin accounts, VPN access, and anything exposed to phishing. They’re especially useful in environments pushing toward passwordless auth methods. Less ideal for very large rollouts without solid user training, or for legacy apps that don’t support modern auth, as they can add a bit of friction there.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• The durability and reliability of the Yubico YubiKeys is unmatched, making me feel safe to carry it with me on a keychain and have it accessible.
• I'm confident in the hardware security of the Yubico YubiKeys, knowing that the key material is well protected and that tampering with the key would leave obvious traces. This makes key revocation decisions intuitive.
• The ease of use of the Yubico YubiKeys for power users like myself is unmatched, and easy to train "less power" users on. The broad platform compatibility that Yubico was essential to is a huge driver here.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Occasionally, once or twice it might happen that I would press the key, but it'll not detect that I pressed the key. So I'd have to press it again, but that's just occasionally, sometimes. So maybe even if the key was a little bit bigger and I've detected that, I would've pressed it. But apart from that, I think it's pretty good.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

As for implementing YubiKey its simple so I don't see us using anything else as we have experienced no issues so fare. Adding these to our environment is still new for us currently but in the transition phase I only see us buying YubiKey. It is highly rated and well known and cost is reasonable so no need to find another solution.

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Very easy to implement and use.

I give slightly better than average rating because of the complexity in using a Yubikey. It is not as easy as native push notifications for 2FA products, however, it provides much better strength. Rating this higher or lower would be a disservice to people reading this review. If you are in the market for a hardware 2FA tool, Yubikey will be a great asset in your toolbox.

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Never had any issues

We have not experienced any issues with availability which is very important when you are dealing with a company that holds the keys to the gate. We have had more issues with availability from our SaaS providers before with authentication but that was on their end. YubiKey has worked every time for us over the course of the last 6 or so months we began testing phase.

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As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

We have not seen any lag in loading pages and getting into systems or sites. In comparison to other 2FA and MFA options it is actually faster most of the time to authenticate due to not having to type in. We require users to have long passwords and when there is an option given for password less they jump on it with excitement. As we explore going password less on their PC's the YubiKey is going to make their lives a lot easier to access the resources they need.

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Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

We have only interacted with support once but it was quick and easily answered. Mostly just questions regarding adding this to certain apps.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

I figured it all out on my own with the excellent product documentation provided by Yubico. I even managed to produce a backup YubiKey in case I lost my frequently used one. This was crucial when I temporarily lost the original.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Yubico YubiKeys has been a leader in the security key market, and I think they have a new product we just read about two days back and they can store up to a hundred private keys now. So I think this is what it distinguishes them from the market, apart from this, whatever features we need personally and for our customers. So they provide all those features, but versus the other brands.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

For us I feel like the ease of deployment has made this product very appealing, overall this will make the scalability very easy for us to push out once we roll out to our users and the management tools that we have looked at will make the admins like me happy as it is clear and easy to use. The rollout process looks to be very straight forward from the demos that we have looked at regarding the enterprise tools.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• With Yubico YubiKeys, we no longer worry about unauthorized access to business data/resources, which saves us money and protects our business reputation.
• Fast authentication using MFA and tap-and-go passwordless features ensures a better user experience and fast access.
• Since we have a hybrid workforce, Yubico YubiKeys make it possible to secure our remote work.

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