CoSchedule Marketing Suite vs. MutualMind (discontinued) vs. Pics.io

CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.

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If you are looking for an affordable solution for logos, photos or videos this is one of the best solutions we have found. It handles several file types and provides a more affordable option than other DAM services. If you are looking for an enterprise DAM solution this is probably not what you are looking for but it doesn't pretend to be that.

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• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

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• MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.

• Seamless linking to Google Drive
• Familiar process to upload files
• Good customer support and easy onboarding process

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• The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
• Social media scheduling exists, but we do run into publishing errors more often then we'd like.
• Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.

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• MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.

• Not a full featured DAM solution
• Interface is rather bare bones
• Limited options on websites to display assets

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Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

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As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.

During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.

The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

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MutualMind has always been quick to address any issues or questions we have.

Helpful onboarding support and also a very relaxed introductory demo and trial period. The support team walked me through all stages of linking our Drive account and adding assets. The online support site has a ton of resources and helpful explanations. Email support was also a big help to get us started.

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Not really...MutualMind was very professional and helped with all stages of our setup and implementation.

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.

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As mentioned before, Radian6 and Sysomos Heartbeat.

Pics.io has a more approachable setup and pricing structure for our needs. It also uses a familiar online storage setup for an easier learning curve. We also didn't have to pay for a higher storage tier that we wouldn't end up needing. The other services were definitely in the running but the ability to use our existing Google account was a big plus.

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• It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
• By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
• By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.

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• By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.

• Easy to use resource hub for campus
• Affordable solution to fit within our budget
• Easy to maintain ourselves

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