CoSchedule Marketing Suite vs. Unsplash for Brands

CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.

Incentivized

I love that I can get real-time and trending content made available on current events. When writing 5-7 articles a day, a good image to support the context of the writing really drives the message home to the reader. Unsplash offers an easy way to search for images that I can use to boot visual engagement, images that are from the field and that resonate with the audience.

Incentivized

• Best time to post is great at updating to when we get the most engagement by platform
• Requeue tool to slate out additional posts for a given piece of content is a huge time saver
• Aggregate analytics tool shows us a peek across our posts on a given platform that's actually easier to read than the platform itself

Incentivized

• Unsplash consists of a great selection and good variety stock photos.
• Unsplash offers curated collections.
• Unsplash offers great advertising options to creators.

Incentivized

• The platform seems sluggish as of late, likely as a result of the robust amount of data we are entering and the number of filters we're creating.
• Social media scheduling exists, but we do run into publishing errors more often then we'd like.
• Task templates when updated are not retroactive, so when you create projects for an entire year and then change a template, you need to go back and change them manually.

Incentivized

• Would like to see more variety for commonly searched images
• Indications if you've used the images before on the site and when (dates, challenges)
• Information on the photographer/creator

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

The interface is very intuitive, from setting up social profiles, to posting, to tags, to optimizing for best day/time to post. It's super easy to scan the aggregate analytics. The calendar is very easy to grok at a glance, and the more advanced functionality is intuitive to set up.

Incentivized

I think the usability is awesome. The UX and simplicity is great and allows you to quicky find a suitable image. Compared to, for example Shutterstock, it's way more accessible. The added collection feature is also nice, since they are relevant for the time of year. The quick filters on the top are useful as well. And the download is always fast.

Incentivized

I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.

Incentivized

CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.

Incentivized

I would say that Unsplash for Brands is a lower-end budget and easier option for projects. Again, if you need something very specific - whether it's in industry, pose, subject, or environment, then you'll likely want something a bit more expensive with a larger library available. That being said, we've been able to tackle a number of projects with Unsplash for Brands.

Incentivized

• It has saved me about 1 hour per day to keep things organized from Asana to WordPress.
• By not having a functioning Google Doc import feature, it costs me about 30 minutes for each blog post to copy paste all the content, images, etc.
• By bundling too many features into their plans, many of which we don't use (e.g. social media scheduling), we lose a little ROI because we are not using the full feature set. We use and prefer Buffer for social media, so when CoSchedule raised their price $40+ per month on features we would not be using, that hurt.

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!