Coveragebook vs. Prowly

Coveragebook is great for any organization that needs to regularly track client media coverage or even just trending news stories to send to clients in a professional looking report. It is ideal for small, medium, and large PR and marketing firms. For firms or companies more focused on internal communications, this would not be a regularly used tool. For those focused on external communications, it's a must-have tool that helps save time and makes it easier for people at every level of an organization to create branded coverage reports that are easy to download or link to and share with clients

Incentivized

Unlike other workflow management services, Prowly is generally more advanced when it comes to the process of modifying workflows according to the needs of the group, and therefore we recommend using it to work with large teams. This makes it easier to ensure that the right work is being done. Thanks to its editing facilities, it is also useful for press teams.

Incentivized

• Screenshots of each article for the entire length of the site. It allows viewers (internally) to get an idea of what the webpage looks like.
• Can include offline media.
• Creates a slideshow presentation quickly and easily.
• Each screen grab has a URL back to the webpage to read the article.

Incentivized

• Prowly is a useful service in many areas that focus mostly on working remotely when it comes to groups, allowing to manage the workflow in the human resources area, or the management of these same workflows through manual configuration tools to focus on different departments.

Incentivized

• More ability to customize cover (title page) of report
• Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
• Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)

Incentivized

• Several of the functions that Prowly allows us to implement regarding public relations do not allow us to properly distribute the information through various channels, as in the case of its integration with some social networks, with which we can not even make mentions, which would be positive to work better in the area of community management.

Incentivized

Coveragebook is incredibly easy to use--so easy to use that we've never run into any issues that required additional support from the Coveragebook team. In the event that there is an issue, they have a detailed help section on the website with answers to FAQs to assist professionals at every step of the process.

Incentivized

I didn't look too closely at the other services above because it was quickly apparent that they do different things than Coveragebook. We were looking for a reporting and valuation tool but didn't need help creating or distributing releases or finding client mentions. (Our PR programs are very targeted towards relevant trade press; we aren't looking for thousands of mentions in any/all media outlets.) Coveragebook accomplishes all the tasks we required at a reasonable price.

Incentivized

• The ROI is mostly on time. I used to spend hours upon hours designing and inputting information for reports. Now, Coveragebook does all of the hard work for me.

Incentivized

• If ROI is concerned, our group remains satisfied with the current earning capacity, so Prowly could turn out to be one of the software services with more guaranteed monetary benefits at different stages, depending mostly on the type of strategy we want to use to work with and the plan we choose.

Incentivized