Major upgrade for client reporting
July 14, 2021
Major upgrade for client reporting
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Coveragebook
Longren & Parks is a marketing communications agency. As Editorial Director, I head up the PR programs. Coveragebook is being used to collect and present media coverage to clients.
In addition to providing a professional, consistent format to showcase clippings, Coveragebook addresses the issue of how to accurately value earned media coverage. Before this, we used the traditional advertising value equivalency (AVE), simply showing how much it would cost if we purchased the same amount of advertising space for clients. This was never a perfect system and did not take into account factors like how many people would actually see the coverage over time.
In addition to providing a professional, consistent format to showcase clippings, Coveragebook addresses the issue of how to accurately value earned media coverage. Before this, we used the traditional advertising value equivalency (AVE), simply showing how much it would cost if we purchased the same amount of advertising space for clients. This was never a perfect system and did not take into account factors like how many people would actually see the coverage over time.
- Creates attractive, professional-looking report formats both as links and PDFs
- Automatically grabs images of online coverage and offers multiple options for display
- Provides statistics for media website (e.g. page views, domaine authority, etc.)
- More ability to customize cover (title page) of report
- Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
- Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)
- Presentation format, both online and PDF for printing
- Data to estimate value of coverage (vs traditional AVE)
- Saves hours of time taking screen shots, converting to PDFs, etc.
- Clients love our new reports. Our previous cut -and-paste PDF books look amateurish in comparison. Clients are proud to show off their Coveragebooks to the rest of their company /team.
- Coveragebook saves me hours of time every month on client reports. Previously, I had to screenshot almost every piece of online coverage then convert to PDF. Some media websites convert multi-page articles to PDF format nicely, others create one ridiculously-sized image, which didn't work in the PDF report if it was printed by the client.
I didn't look too closely at the other services above because it was quickly apparent that they do different things than Coveragebook. We were looking for a reporting and valuation tool but didn't need help creating or distributing releases or finding client mentions. (Our PR programs are very targeted towards relevant trade press; we aren't looking for thousands of mentions in any/all media outlets.) Coveragebook accomplishes all the tasks we required at a reasonable price.
Do you think Coveragebook delivers good value for the price?
Yes
Are you happy with Coveragebook's feature set?
Yes
Did Coveragebook live up to sales and marketing promises?
Yes
Did implementation of Coveragebook go as expected?
Yes
Would you buy Coveragebook again?
Yes
Coveragebook Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
No - not sure this is an option but wasn't needed either way