Wonderful and easy-to-use media coverage tool
We use Coveragebook to diligently track online and print coverage across numerous client accounts. Entry-level, middle management and …
Coveragebook
Coveragebook
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Jess Messenger
Account Director
Mulberry Marketing Communications (Public Relations and Communications, 11-50 employees)Video Reviews
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What is Coveragebook?
Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Coveragebook?
Coveragebook is an online PR solution that automates the compilation of PR coverage books. Users input the url links of their online PR coverage, and Coveragebook pulls in screenshots, as well as website visits, social shares & Domain Authority from sources like SimilarWeb & Moz. Users can customize each coverage book by choosing to show/hide metrics, apply high impact backgrounds, add their own commentary, and then share online or print. Coveragebooks also stores all past reports, acting as a repository for PR clippings.
Coveragebook Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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September 07, 2021
Wonderful and easy-to-use media coverage tool
We use Coveragebook to diligently track online and print coverage across numerous client accounts. Entry-level, middle management and senior-level employees all use this platform, and it is used across multiple offices around the globe. Coveragebook helps us save time building coverage reports for our clients and make them much more professional looking than they used to be. Coveragebook also provides useful metrics for our team and our clients so they can understand the reach of their media coverage.
- Makes a presentable looking PDF of media coverage
- Allows users to edit and add information like coverage impressions as needed
- Enables you to customize your report (including all pages of coverage, just the first page, uploading your own screenshot, editing metrics, adding client logo, etc.)
- Some coverage statistics are not in line with media kit figures
- Adding print coverage can be a bit more tedious
- Sometimes the media outlet name is not properly documented and requires editing
July 14, 2021
Major upgrade for client reporting
Longren & Parks is a marketing communications agency. As Editorial Director, I head up the PR programs. Coveragebook is being used to collect and present media coverage to clients.
In addition to providing a professional, consistent format to showcase clippings, Coveragebook addresses the issue of how to accurately value earned media coverage. Before this, we used the traditional advertising value equivalency (AVE), simply showing how much it would cost if we purchased the same amount of advertising space for clients. This was never a perfect system and did not take into account factors like how many people would actually see the coverage over time.
In addition to providing a professional, consistent format to showcase clippings, Coveragebook addresses the issue of how to accurately value earned media coverage. Before this, we used the traditional advertising value equivalency (AVE), simply showing how much it would cost if we purchased the same amount of advertising space for clients. This was never a perfect system and did not take into account factors like how many people would actually see the coverage over time.
- Creates attractive, professional-looking report formats both as links and PDFs
- Automatically grabs images of online coverage and offers multiple options for display
- Provides statistics for media website (e.g. page views, domaine authority, etc.)
- More ability to customize cover (title page) of report
- Provide total (collective) backlinks for all pieces of coverage as a metric (currently you can only do one at a time)
- Allow custom metrics for the offline coverage (currently, you can only add add'l info in the comments section so it looks like a quote vs. numerous metrics on the slides for online clippings)
July 23, 2018
Say goodbye to scissors!
Coveragebook easily tracks the news clips for the organization and provides great reports for other managers to review. It really shows the value of the work we are doing! It's an easy product to use and extremely valuable.
- Easy to copy and paste links in.
- Generates beautiful reports.
- Helps calculate reach
- Easy to manipulate
- N/A
July 22, 2018
Coveragebook Saves Me Time
Coveragebook is currently being used solely by the PR office as a tool to report to various departments (clients) within our organization. It streamlines our reporting process and cuts down on expensive design fees.
- Coveragebook helps me build my monthly reports quickly by adding in the article and photo by me simply adding the link.
- I can combine multiple monthly reports into a larger quarterly report or annual report.
- The tool tracks social shares and creates a page at the top of the report with this helpful information as well as adding it to individual article pages.
- I love that I can share the Coveragebook via a link with anyone!
- The design template is relatively standard and doesn't leave much room for change.
- The Coveragebook team is still working on how to improve the social share reporting function.
November 09, 2017
Easy and Fast Visual Reporting
Our public relations team uses this platform to report monthly on online media mentions. The platform takes screen grabs of each article we provide the URL for, as well as statistics of the webpage and website (DA, reach, engagement, etc). It saves a lot of time as we used to do all of that manually.
- Screenshots of each article for the entire length of the site. It allows viewers (internally) to get an idea of what the webpage looks like.
- Can include offline media.
- Creates a slideshow presentation quickly and easily.
- Each screen grab has a URL back to the webpage to read the article.
- Some screen grabs are pop up ads.
- There isn’t a way to import any stats for print coverage that you can upload as PDF. Would be helpful to be able to put in a magazine and get the circulation/readership.
- I would absolutely love to be able to link this with our media mention platform so URLS get pulled in automatically.