Craftly.AI vs. Optimizely Content Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Craftly.AI
Score 10.0 out of 10
N/A
Craftly.AI is an artificial intelligence copywriting tool that generates original content in seconds. Powered by the technology of machine learning, and trained by experts in SEO, copywriting, and AI, it delivers content that's high quality and sounds human while being completely computer-generated! Craftly.AI will produce content for all needs - web copy, blog posts, articles, social media posts, advertising campaigns, newsletters, conferences and more. The vendor says there is no need for…N/A
Optimizely Content Marketing Platform
Score 8.5 out of 10
N/A
Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.N/A
Pricing
Craftly.AIOptimizely Content Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Craftly.AIOptimizely Content Marketing Platform
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details——
More Pricing Information
Features
Craftly.AIOptimizely Content Marketing Platform
Content Creation
Comparison of Content Creation features of Product A and Product B
Craftly.AI
10.0
1 Ratings
21% above category average
Optimizely Content Marketing Platform
8.1
26 Ratings
0% above category average
Ideation10.01 Ratings7.919 Ratings
Approval workflows00 Ratings8.823 Ratings
Content collaboration00 Ratings9.122 Ratings
Content calendar00 Ratings7.520 Ratings
Network for content licensing/production00 Ratings7.413 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Craftly.AI
9.7
1 Ratings
18% above category average
Optimizely Content Marketing Platform
7.6
24 Ratings
6% below category average
Embedded CTAs9.01 Ratings8.713 Ratings
Content promotion10.01 Ratings7.714 Ratings
Content automation10.01 Ratings8.417 Ratings
Content hub00 Ratings9.017 Ratings
Forms / Gated content00 Ratings3.01 Ratings
Content distribution00 Ratings8.819 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Craftly.AI
9.0
1 Ratings
14% above category average
Optimizely Content Marketing Platform
7.9
20 Ratings
1% above category average
Audience profiling and targeting9.01 Ratings8.23 Ratings
Closed-loop tracking and reporting00 Ratings7.014 Ratings
Content performance analytics00 Ratings7.118 Ratings
Campaign optimization dashboard00 Ratings8.315 Ratings
Competitive analytics00 Ratings8.88 Ratings
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Craftly.AIOptimizely Content Marketing Platform
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User Ratings
Craftly.AIOptimizely Content Marketing Platform
Likelihood to Recommend
10.0
(2 ratings)
8.6
(28 ratings)
Usability
-
(0 ratings)
8.2
(23 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Craftly.AIOptimizely Content Marketing Platform
Likelihood to Recommend
Craftly.AI
I have been using this platform for my online marketing campaigns, and I have achieved great results, it has helped me achieve the best in my online marketing campaigns, because it allows me to create content that is 100% original, and I do not have to worry about any spelling errors or grammatical errors.
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Optimizely
Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
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Pros
Craftly.AI
  • One of the most excellent tools is the ease with which our organization can create content for the improvement of the marketing of our company.
  • allows you to make your texts and reports with excellent grammar and the best artificial intelligence technology.
  • This platform has exceptional programming that allows you to create your projects in a natural language.
  • Craftly.AI helps you create a better style when writing all your work.
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Optimizely
  • Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
  • Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
  • CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
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Cons
Craftly.AI
  • Free version is to short.
  • Little expensive for startups.
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Optimizely
  • Remove the preview option when clicking once. It'll be nicer if we click and being provided with both options instead.
  • Provide the option to download an entire folder of docs without entering to the folder itself.
  • 'Watch' option for specific docs, not just for folders...
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Usability
Craftly.AI
No answers on this topic
Optimizely
The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.
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Support Rating
Craftly.AI
No answers on this topic
Optimizely
The NewsCred team is very responsive and helpful with any technical issues.
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Alternatives Considered
Craftly.AI
The similarity that these three tools have is the ease with which you can create texts and reports with excellent grammar through the best artificial intelligence technology and with better neurolinguistic programming that helps you create all your content with a natural language. Our company prefers Craftly.AI for its ease when making any text, it has helped our organization to create marketing through emails, content for your blog and improve the writing in your reports.
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Optimizely
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
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Return on Investment
Craftly.AI
  • Increase productivity.
  • Helps our marketers and contact writer to generate unique ideas.
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Optimizely
  • Marketing Teams can show the volume of work they produce
  • Input forms mean we are getting all the details we need up front (saves hours per month)
  • Users can prioritize and plan to make sure they are working on the right content at the right time
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ScreenShots

Optimizely Content Marketing Platform Screenshots

Screenshot of Integrated Workflows: Optimizely Content Marketing Platform enables teams to collaborate on content and campaign tasks with the use of flexible workflows.Screenshot of Intake: Marketing Work Request Prioritization: Streamlines and prioritizes marketing requests with dynamic intake forms, automatic routing, and integrated workflows to ensure that requested work gets completed.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's native asset manager, users can upload, organize, and share assets all within the same platform where content planning, creation, and collaboration take place.Screenshot of Visual calendars (List View): Optimizely's Content Marketing Platform provides visibility into marketing activities - from content to events to campaigns - with flexibility to support changing timelines.Screenshot of Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.Screenshot of Screenshot of Editor with Embedded AI: Opal, Optimizely's native AI assistant.