Criteo Commerce Max (Retail Media) vs. Magnite

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.

Incentivized

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

• Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
• Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.

Incentivized

• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

• If possible to update the reporting to have less delay time on the data.
• The reporting portal cuts off the bid request data after a period of time.
• The UI seems to be a bit slower lately.

Incentivized

Intuitive and easy to use.

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Rubicon had superior client services and monetization techniques.

Incentivized

• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)

• Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
• They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.

Incentivized