Criteo Commerce Max (Retail Media) vs. Rithum

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.

Excellent for marketplace sellers with a lot of products - or those with a high turnover of SKUs. Not well suited to the small seller with only a few SKUs to promote. Also probably not suited to someone who only cares about a single marketplace. The real strength of it comes from managing multiple marketplaces through a single system.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Intuitive dashboards and reporting
• Custom templates for display media
• Flexibility in terms of setting guardrails for targeting

• Complex, Yet Simple Navigational Interface: ChannelAdvisor is a beast, but navigating through their platform is relatively straightforward. The overall heirarchy is very well put together.
• One Feed to Rule Them All: With ChannelAdvisor, all we have to do is connect our inventory to their system once. Instead of having to construct and connect dozens of different product feeds to our internal inventory system, we simply connect to ChannelAdvisor and use the same single feed to build out all others' website templates.
• Product Mapping Made Easy: Mapping product attribute data across a multitude of unique online marketplaces and digital marketing sites can seem like a daunting task. ChannelAdvisor does a great job of simplifying this process, providing easy-to-understand and manage feed templates containing helpful descriptions and categorization.
• Business Rules and Lookup Lists: I use these all the time when "transforming" our raw inventory data to the specifications of any given feed. They are extremely helpful and super easy to build.
• Efficient Product Optimization: Instead of having to deal with the time-consuming task of making minute changes to thousands and thousands of skus, ChannelAdvisor allows you to automate these changes in a matter of minutes. It's much more scalable for our business.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Exportable insights at a brand, page, and placement level
• Segmentation API service to better manage first-party data
• Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill

• Lack of customization, documentation, tutorials, support for the premium webstore
• Lack of innovation. My client was told that the basic web store was being replace by the premium web store so they needed to upgrade. In my opinion the basic web store was actually much more flexible and robust than the premium web store. Now (it has been less than 2 years) they are making my client switch from the premium web store to "Shopify" and they are charging more money for this. My client was charged to upgrade each time and the process to upgrade was expensive, time consuming, and very convoluted. ChannelAdvisor needs to invest in their technology and migrate data for ChannelAdvisor changes technology. But the experience as an end user is very frustrating since the way of doing things keep changing and not always for the better result for the customer.
• Channel Advisor needs better support. Help Desk, knowledge base, etc. there are a lot of things you can do with ChannelAdvisor but it is my experience that nothing is very straight forward and there are many different potential problems you will run into and ChannelAdvisor points the finger at "Google" or "Amazon" or "Ebay" instead of helping solve a problem from end to end.
• It is quite expensive for what it does. I would not have advised my customer to use their product but they were so entrenched that they had no other choice.

Without ChannelAdvisor, our business wouldn't be where it is today so the idea of NOT renewing is out of the question. By not renewing we would have to hire more employees and have more of a workload for existing employees. By keeping costs low and employees effecient we have been able to grow exponentially.

Intuitive and easy to use.

Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.

Better control of scope between the resources on both sides involved would allow for better change management.

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.

Our brand is growing online at a rapid clip, and we wanted a platform that would scale accordingly. The feature that really sold us was the automatic workflows. If we want a certain type of product that's going to a customer in a certain state to ship a certain way, we could make that happen automatically without any human touch! Wow!

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased net revenue
• Increased profit
• CTR is unchanged (but this can be improved with better opportunities for targeting)

• This is an expensive tool that takes time to implement properly. You have to be ready to absorb costs and in downtime not selling.
• Once set up well, it has some advantages that help with sale increases and fewer headaches.
• We now use the same amount of people but have absorbed about 25% more business coming in.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info