Chief Firestarter in Marketing at edana integrated marketing (Public Relations & Communications, 11-50 employees)
Chose Critical Mention
We selected Critical Mention and are trapped in a contract with them we can't use. We ended up having to go with another software that does what we need. Grateful that the other company allowed a trial period to ensure that it did have the components we needed. At a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Account Manager in Marketing at Klinheals Brand ambassador (Civic & Social Organization, 51-200 employees)
Chose Critical Mention
It provides both free and premium and you can also add a portfolio, other media links, and website. It also verifies its members like popular apps like Facebook, Twitter, and Instagram [do]. It increases your visibility on google search for free like I use it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director, Marketing & Communications in Marketing at Copa Health (Hospital & Health Care, 51-200 employees)
Chose Critical Mention
Critical Mention has an excellent TV coverage solution in the marketing or communication industry. More so, helps us identify or see the comments in most of the social sites mentions, and gives the allowance of positively responding to them. The integration with Google, for the …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Critical Mention
TV Eyes seems to be the biggest competitor to Critical Mention, but we've found that it's just not quite as intuitive or simple to track specific media hits. We keep going back to Critical Mention year after year because it does the job we need it to do to track broadcast TV …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director Of Communications (and Media Relations) in Marketing at Bloomsburg University (Higher Education, 501-1000 employees)
Chose Critical Mention
I am not one to bash a competition product, but I have used several other similar products from different vendors. It has mostly been a disaster. Poor customer service to poor software interface has led me to Critical Mention. It's the first time I have ever stayed with a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Executive Director Media Analysis at August II Productions (Public Relations and Communications, 1-10 employees)
Chose Critical Mention
I initially selected Critical Mention because of it's DIY, quick, easy, and intuitive monitoring platform which tracks the most TV outlets in the industry. I stay with Critical Mention because of its customer service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Critical Mention
We previously used a company called TV Eyes for our media monitoring. When a big event happened and their system was down, we were very disappointed. The disappointment was compounded by their reaction and customer service. They never offered to help fix it or offered an …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Owner & CEO in Corporate at Jerkami Communications Group, LLC (Telecommunications, 1-10 employees)
Chose Critical Mention
Both Cision and Meltwater are over price and undervalued in our opinion. They both cost more and provide less. If Critical Mention makes a few changes to their software and expands its online offer and social media tracking both of these software companies would be obsolete. …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Coordinator at PMK•BNC (Public Relations and Communications, 51-200 employees)
Chose Critical Mention
I honestly do not know of any other alternatives to Critical Mention that I have personally used in a professional capacity. The only one that I am aware of is TYeye and from what I have heard about the platform from colleagues is that Critical Mention is a much better and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Critical Mention
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Account Coordinator at Cohn & Wolfe (Public Relations and Communications, 1001-5000 employees)
Chose Critical Mention
I've used TVEyes in the past. I like it because it's easier to point out national media hits with their search options. You can also search for key words in a given time period.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Critical Mention
I haven't used any other products except for Critical Mention.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Critical Mention
Critical Mention offers a different value than Radian6. Radian6 helped my client achieve the monitoring that they required, but it didn't capture the news segments like Critical Mention was able to.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Operations in Marketing at KickedUp Media Group (Media Production, 1-10 employees)
Chose Critical Mention
Before Critical Mention, I utilized VMS for similar projects and there is simply no comparison between the two platforms. While VMS reported similar results, it did not include the same post-production features as Critical Mention and the lack of self-service functionality was …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Communications Coordinator in Marketing at National Guard Youth Foundation (Non-Profit Organization Management, 1-10 employees)
Chose Critical Mention
I did not select Critical Mention, it was what was made available to me by my employer. Although I like Critical Mention, I prefer Cision because I'm more familiar with it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Critical Mention is great for schools/businesses/etc. that want to know when they are in the news. Sometimes a brand's reputation can suffer greatly if you are not aware of an issue that was posted by a competitor or media outlet If you are not in the news a lot, there is no need for this product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
The ability to create tailored clips of each mention and quickly share them is unparalleled.
The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I believe the one frustration I have with searching in general that if the closed captioning is not correct on the broadcast end Critical Mention will miss that data. Which is not a Critical Mention issue and does overcome depending on the search. Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be about to handle 30-minute programs.
One nagging issue when using Critical Mention is that it does not save e-mail addresses when sending a report and this requires a waste of time having to type in e-mails that should be able to be pulled from the customers' contacts.
Also, it would be great if you wanted to capture a complete 30 minutes newscast, it could be done by using the search. The clips need to be able to handle 30-minute programs.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I gave this a 5 only because I do not make the decisions to renew. When I used this at my previous company, I also recommended to the decision maker to renew this tool as it was a crucial piece to the overall client objective
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Look, Critical Mention follows up on an or phone call immediately or in the AM the following business day. I have called them after hours and get a live person to work through any issues that may have come up. Support seems to be job one with Critical Mention.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Burrelles is confusing and outdated. Critical Mention works on the side of the account team and understands our needs better. I was able to share hundreds of outlets that I wanted to be included in my online search and Critical Mention added all of them in less than a day I was seeing better results in my searches. The possibilities with Burrelles seem limited while Critical Mention's online monitoring service really lets me craft reports the way I want to
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Every week the department I am a part does dozens of searches on Critical Mention. We use it as our primary search engine for all things broadcast.
One negative aspect is that we do not know where Critical Mention gets their audience viewing numbers from so we just have to take it as their word.
Another negative aspect is that we are limited on the amount of time that one clip can be so we have to share several clips of the same show with our clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
