Easy to use, but a few changes would make it amazing
Updated December 18, 2014
Easy to use, but a few changes would make it amazing
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Critical Mention
There are a few teams that use Critical Mention across the whole organization. My team in particular uses the platform to provide relevant television and radio clips to our client and to measure the amount of this type of coverage on any given topic. The client will often have certain initiatives and issues it needs to monitor, measure the volume of, and be able to get a feel for the media's sentiment surrounding the initiative/issue.
- The option to search by call sign and program name is very helpful.
- Overall, pinpointing a certain clip you need or clips from a certain area of Canada/US is easily facilitated by their search options.
- Clips load fast and are of good quality.
- It is extremely slow to delete clips that you've put into a report.
- Critical Mention often misspells words in its transcript making search terms hard to pinpoint and as a result, relevant clips are harder to find.
- Clips are often duplicated two or three times.
- Customer service quality has increased with this product because we are able to deliver clips in real-time and get them to the client as fast as possible.
- Unfortunately, our impressions are not always accurate when we have a high volume of coverage due to repeated clips or the inability to delete duplicates. This becomes a problem with our client relationship because we want to give them the most accurate numbers possible in order for them to measure the success of their campaigns.
Using Critical Mention
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Easy to filter what you're searching for.
- Easy to load and share clips.
- Easy to select clips and make a report.
- Critical Mention is slow to delete clips from a report.
- Often misspells the search terms you are looking for, leading to the inability to find all relevant clips.