Critical Mention is the Solution You're Looking For!
May 22, 2019

Critical Mention is the Solution You're Looking For!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Critical Mention

Our marketing department uses Critical Mention for media monitoring. It helps us to keep a pulse on our reputation and any mentions in the news. We also use it to compile reports for our Board of Governors to show our earned media. It allows us to search and track and then download video clips to share with other staff or our Board.
  • Critical Mention's customer service is excellent. Any time we've had a challenge finding a clip or anything, they are on top of it and go above and beyond to make sure we have what we are looking for quickly.
  • The ability to create tailored clips of each mention and quickly share them is unparalleled.
  • The reporting feature is fantastic. It makes it very simple to pull detailed reports and share them with interested parties.
  • The transcription is sometimes unreliable, which can make it a challenge to track mentions if you don't know exactly when/where they are.
  • Critical Mention has made media monitoring easy and saved our marketing department so much time.
  • Critical Mention makes it easy to keep a pulse on our reputation and quickly respond to any concerns.
  • Critical Mention makes it simple to pull real, hard numbers and easily show the value of our earned media.
We previously used a company called TV Eyes for our media monitoring. When a big event happened and their system was down, we were very disappointed. The disappointment was compounded by their reaction and customer service. They never offered to help fix it or offered an apology. I'm sure Critical Mention would respond much better, based on the customers service that I have witnessed.
Critical Mention is excellent for media monitoring across platforms including TV, radio and online. It is easy to grab and tailor video clips and share. The reporting function makes creating thorough reports simple. Most importantly, the customers service is unparalleled. Any time I've ever had a question or challenge, it has been handled quickly. I would suggest that you make sure to take the time to thoroughly set up your searches to be sure you don't miss anything.