Crushpath vs. Percolate, now part of Seismic

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crushpath
Score 1.1 out of 10
N/A
Crushpath, from the San Francisco based company of the same name, is a content marketing engine dedicated to delivering custom content to potential new customers via multiple channels (social media sites, news and industry related sites). Targeted for small to midmarket companies interested in B2B selling, Crushpath is billed as a sales prospecting tool dedicated to streamlining, automating, and improving the timeliness of outreach. Crushpath pricing starts at $900 monthly with the Ultimate…N/A
Percolate, now part of Seismic
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Percolate was a content marketing platform designed to help large brands create content and manage marketing campaigns. The product's capabilities have been integrated into the Seismic platform's digital marketing capabilities, and Percolate is no longer available for sale standalone.N/A
Pricing
CrushpathPercolate, now part of Seismic
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CrushpathPercolate, now part of Seismic
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details——
More Pricing Information
Community Pulse
CrushpathPercolate, now part of Seismic
Top Pros
Top Cons
Features
CrushpathPercolate, now part of Seismic
Content Creation
Comparison of Content Creation features of Product A and Product B
Crushpath
-
Ratings
Percolate, now part of Seismic
8.6
12 Ratings
7% above category average
Ideation00 Ratings8.610 Ratings
Approval workflows00 Ratings8.612 Ratings
Content collaboration00 Ratings8.110 Ratings
Content calendar00 Ratings8.512 Ratings
Network for content licensing/production00 Ratings9.34 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Crushpath
-
Ratings
Percolate, now part of Seismic
8.4
12 Ratings
4% above category average
Content hub00 Ratings7.611 Ratings
Content distribution00 Ratings8.611 Ratings
Content promotion00 Ratings9.09 Ratings
Content automation00 Ratings8.511 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Crushpath
-
Ratings
Percolate, now part of Seismic
9.4
12 Ratings
19% above category average
Closed-loop tracking and reporting00 Ratings9.110 Ratings
Content performance analytics00 Ratings10.012 Ratings
Campaign optimization dashboard00 Ratings9.12 Ratings
Best Alternatives
CrushpathPercolate, now part of Seismic
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Vyond
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Score 8.7 out of 10
Enterprises
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Score 8.7 out of 10
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User Ratings
CrushpathPercolate, now part of Seismic
Likelihood to Recommend
1.1
(2 ratings)
8.5
(13 ratings)
Likelihood to Renew
8.0
(1 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
CrushpathPercolate, now part of Seismic
Likelihood to Recommend
Crushpath
I cannot think of any scenarios, but I look forward in the near future to make use of the email option as a webpage for outreaching to potential and current customers.
Read full review
Discontinued Products
Very useful for the management, planning, and programming of all social networks, as well as marketing campaigns. One of the best tools to make life easier for community managers and automate daily tasks such as content publishing. It is my favorite for managing my clients' networks.
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Pros
Crushpath
  • They do a great sales pitch on the phone to get you to buy in
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Discontinued Products
  • Create social content from briefing all the way through to the approval process.
  • Social planner for managing topics and content streams across multiple channels.
  • Robust API and integrations.
  • Image library (with cost-free access/rights to stock photo libraries).
  • Frequent updates to the platform.
  • Built-in community management.
Read full review
Cons
Crushpath
  • I cannot think of any improvements for them to make.
  • I have been very satisfied with their products.
  • I would like to be able to incorporate my logo on the plan I currently use.
Read full review
Discontinued Products
  • A lot of the features in Percolate are very well built, but only provide the bare minimum as features go. Its editorial calendar for example lacks export/import features and its multimedia repository only supports images. In many ways, Percolate is trying very hard to be too much at the same time.
  • At the moment, Percolate lacks user level management. We can add users who need to be moderated before posting, but it is for example not possible to add users just for one specific function (like the multimedia database).
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Likelihood to Renew
Crushpath
I am not sure if I am using it to its fullest potential and if I have the skill or focus time to invest in using it for our promotions. I do not know how to measure our return on the investment.
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Discontinued Products
Percolate is a great tool for us, because we need the approval process workflows. The training was great when we first signed on, and the interface is very user friendly. We have trained our interns to use it as well with no issues. It makes keeping up with our content calendar a breeze and we can easily see what posts have been approved and which ones are still pending at a quick glance
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Implementation Rating
Crushpath
No answers on this topic
Discontinued Products
Rarely has a company shown this much support during implementation. This almost got to the point where it was too much hand holding. Sometimes, social teams just want the keys to the car so they can drive it themselves instead of waiting on someone to drive along with them...
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Alternatives Considered
Crushpath
This does not apply to me.
Read full review
Discontinued Products
Percolate and Falcon have many similarities and provide many of the same features, however Percolate felt a bit more robust than Falcon, although it does come with a higher price tag to match. Both platforms are excellent for content approval workflows, content scheduling, and community management. Percolate offers additional features such as an Asset Management Library and a section for creative briefs and collaboration with internal teams.
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Return on Investment
Crushpath
  • It cost me money with no return at all
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Discontinued Products
  • Percolate has made it much easier to communicate between teams and has provided a return on investment in that area in particular.
  • Percolate also helps save time because you are able to schedule social media posts across channels easily.
  • It has also been an easy way to work with remote team members, which is very helpful.
Read full review
ScreenShots

Percolate, now part of Seismic Screenshots

Screenshot of Percolate's integrated marketing calendarScreenshot of Percolate's integrated marketing calendar