Curalate vs. LiftMetrix (discontinued)

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.

The free trial is a good option for start-up businesses or nonprofits. You are limited to 3 accounts and 5 scheduled posts, but you can save drafts ahead, then schedule after some are posted. The paid version is nice but higher price point for start-ups. I can't remember if the insights are useful.

• Very intuitive/easy to use. Interface is well-designed.
• Great content uploader with product tagging capabilities integrating Like2Buy.
• Great customer service! Our rep is very knowledgeable and attentive.

• Custom filter comparisons
• organic vs paid insights
• easy to digest suggestions moving forward

Incentivized

• Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.

• The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
• We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
• There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.

Incentivized

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.

Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.

Incentivized

• Decent increase in web traffic via the Like2Buy functionality.
• Small increase in sales via Instagram posts featuring Like2Buy links.

• The time savings for posting has positive ROI by adding leverage.
• They send emails offering a free upgrade trial but didn't say it was only for first-time users. When I tried that, they charged me for the whole year. Luckily they did refund the cost ($588) and moved back to the free version. That was a shock to see on my card.
• This was a helpful step for my business.