Worth Using, but Still Work to be Done
Updated April 29, 2021

Worth Using, but Still Work to be Done

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hootsuite Impact

Our organization uses Hootsuite Impact to measure ROI of our social media efforts, including organic and paid efforts. We are able to get data across several different platforms and pages or accounts on each of those platforms. The tool enables us to have a centralized place where all content contributors and page managers can collaborate and review integrated analytics.

Pros

  • Hootsuite Impact integrates with Google Analytics, so you can more easily track conversions.
  • Hootsuite Impact allows (nearly) unlimited users to collaborate in the system simultaneously.
  • Hootsuite Impact allows users to view data across social platforms (i.e. Twitter and Facebook in one view).

Cons

  • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
  • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
  • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
  • Positive - being able to centralize our social media management has helped save time and resources
  • Positive - we can better measure our efforts and course correct more quickly if something is/isn't working.
  • Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.
Because Hootsuite has a strong publishing/listening tool that connects to analytics, it was the best for us. Tracx has incredible analytics, but their publishing tools were not as strong. Sprout Social was good as well, but their single inbox/stream was not ideal for managing 10+ social accounts.
If you are running a marketing campaign across several social media platforms, Hootsuite Impact can help you bring together all of that content in one place to get an integrated view of your campaign results and ROI. By connecting your Google Analytics to Hootsuite Impact, you can also see how people interacted with your website coming from various social channels.

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