Hootsuite Impact - A great tool for communications professionals to keep track of the social universe.
Anonymous | TrustRadius Reviewer
November 29, 2018

Hootsuite Impact - A great tool for communications professionals to keep track of the social universe.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hootsuite Impact

Hootsuite Impact is a being used as a way to track what our customers, the media, and our competitors are saying about our products and services, beyond simply just looking at cases where we are mentioned directly by them. It allows us to track what is happening in real time across a number of different platforms.
  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.
  • It would be great to be able to associate your search terms with a secondary search term to pull in specific mentions. (Comany Name + SEARCH TERM) OR (Company Name + Another Search Term).
  • Hootsuite Impact could be better integrated with their other products so that tags from Hootsuite would automatically carry over to mentions in Hootsuite Impact and vice-versa.
  • As with most social monitoring tools, the sentiment analysis is not very accurate in that it only associates specific keywords to a sentiment.
  • Hootsuite Impact has reduced the amount of time it takes to pull reports on market terms that we have set up to monitor.
  • The ability to include public facebook pages as a source of data has given us a look into areas that we were previously unable to monitor.
  • Hootsuite Impact has not improved our ability to perform sentiment analysis.
Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
Hootsuite Impact is well suited to be able to monitor and analyze specific search terms across a number of different platforms including social media, blogs, media and forums.