Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.
This was the first program that I used so do not have anything to compare it to. It does work better than scheduling within Facebook now Meta. I am not looking into other options because I would like to be able to post to more social accounts at a lower cost.
I have been using Hootsuite Impact for about a year for basic social media posting and suggested top post dates and times. The ability to merge the past posts with current data with little effort, plus the easy to use navigation with Hootsuite Impact was the tipping point. I …
Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
Because Hootsuite has a strong publishing/listening tool that connects to analytics, it was the best for us. Tracx has incredible analytics, but their publishing tools were not as strong. Sprout Social was good as well, but their single inbox/stream was not ideal for managing …
The free trial is a good option for start-up businesses or nonprofits. You are limited to 3 accounts and 5 scheduled posts, but you can save drafts ahead, then schedule after some are posted. The paid version is nice but higher price point for start-ups. I can't remember if the insights are useful.
The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
Hootsuite Impact is far easy to use, both in setup and in pulling reports, than Adobe Social was for us. The visualizations make data far easier to read, and being able to quickly filter through mentions has helped us to be more nimble when pulling reports.
The time savings for posting has positive ROI by adding leverage.
They send emails offering a free upgrade trial but didn't say it was only for first-time users. When I tried that, they charged me for the whole year. Luckily they did refund the cost ($588) and moved back to the free version. That was a shock to see on my card.