What users are saying about
6 Ratings
8 Ratings
6 Ratings
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Score 8 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100

Feature Set Ratings

    Content Creation

    8.3

    Curata

    83%

    Opal

    Feature Set Not Supported
    N/A
    Curata ranks higher in 4/4 features

    Ideation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Approval workflows

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content collaboration

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Content calendar

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content Publishing

    8.0

    Curata

    80%

    Opal

    Feature Set Not Supported
    N/A
    Curata ranks higher in 5/5 features

    Content hub

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content distribution

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Content promotion

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content automation

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Content Reporting & Analytics

    8.3

    Curata

    83%

    Opal

    Feature Set Not Supported
    N/A
    Curata ranks higher in 4/4 features

    Closed-loop tracking and reporting

    8.0
    80%
    2 Ratings
    N/A
    0 Ratings

    Content performance analytics

    9.0
    90%
    2 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Competitive analytics

    8.0
    80%
    1 Rating
    N/A
    0 Ratings

    Project Management

    Curata

    Feature Set Not Supported
    N/A
    7.9

    Opal

    79%
    Opal ranks higher in 7/7 features

    Task Management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Gantt Charts

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Scheduling

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Workflow Automation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Mobile Access

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Search

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visual planning tools

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Communication

    Curata

    Feature Set Not Supported
    N/A
    6.1

    Opal

    61%
    Opal ranks higher in 3/3 features

    Chat

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Notifications

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Discussions

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    File Sharing & Management

    Curata

    Feature Set Not Supported
    N/A
    9.1

    Opal

    91%
    Opal ranks higher in 5/5 features

    Versioning

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Video files

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Audio files

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Document collaboration

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Access control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Attribute Ratings

    • Opal is rated higher in 1 area: Likelihood to Recommend
    • Curata and Opal are tied in 1 area: Likelihood to Renew

    Likelihood to Recommend

    8.0

    Curata

    80%
    3 Ratings
    9.2

    Opal

    92%
    5 Ratings

    Likelihood to Renew

    10.0

    Curata

    100%
    1 Rating
    10.0

    Opal

    100%
    1 Rating

    Likelihood to Recommend

    Curata

    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Read full review

    Opal

    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Read full review

    Pros

    Curata

    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review

    Opal

    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Read full review

    Cons

    Curata

    • more subscription plans as not all people need all features.
    Read full review

    Opal

    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Read full review

    Pricing Details

    Curata

    Starting Price

    $699 per Instance (no seat limits)

    Editions & Modules

    Curata editions and modules pricing
    EditionModules
    Curata Software6991

    Footnotes

    1. per Instance (no seat limits)

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    We have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)

    Opal

    Starting Price

    Editions & Modules

    Opal editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      Curata

      For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
      Read full review

      Opal

      No answers on this topic

      Alternatives Considered

      Curata

      The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
      Read full review

      Opal

      You get for what you paid for. Opal has more features
      Read full review

      Return on Investment

      Curata

      • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
      Read full review

      Opal

      • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
      • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
      • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
      Read full review

      Screenshots

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