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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Curata

    Score8 out of 10
    N/ACurata's content marketing platform (Curata CMP) enables more efficient content creation with greater impact on pipeline. According to the vendor, this solution enables users to: Analyze marketing and sales pipeline impact: Instantly access content metrics such as leads generated/touched and sales opportunities generated/touched by gated, un-gated and off-site content. Streamline content production: An easy to use editorial calendar to keep your team on the same page and…

    $699

    per Instance (no seat limits)

    RWS Tridion Sites

    Score9 out of 10
    N/ARWS Tridion Sites provides web content management capabilities, connecting people, processes, and information across teams, brands, and markets, to deliver impactful online experiences globally. RWS Tridion Sites' DPX platform enables the use of either traditional or headless publishing. It includes advanced features such as automated personalization, multilingual capabilities and Semantic AI. The BluePrinting® technology at the core of RWS Tridion Sites simplifies reuse and…N/A
    Pricing
    CurataRWS Tridion Sites
    Editions & Modules
    Curata Software
    $699
    per Instance (no seat limits)
    No answers on this topic
    Offerings
    Pricing Offerings
    CurataRWS Tridion Sites
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsWe have 2 solutions: - Curata CCS content curation software - Curata CMP content marketing platform (e.g., editorial calendar, analytics engine)—
    More Pricing Information
    Features
    CurataRWS Tridion Sites
    Content Creation
    Comparison of Content Creation features of Curata and RWS Tridion Sites
    Feature
    Curata
    8.3
    1 Ratings
    6% above category average
    RWS Tridion Sites
    -
    Ratings
    Ideation8.01 Ratings00 Ratings
    Approval workflows8.01 Ratings00 Ratings
    Content collaboration9.01 Ratings00 Ratings
    Content calendar8.01 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Curata and RWS Tridion Sites
    Feature
    Curata
    8.0
    2 Ratings
    2% above category average
    RWS Tridion Sites
    -
    Ratings
    Content hub8.02 Ratings00 Ratings
    Embedded CTAs8.01 Ratings00 Ratings
    Content distribution8.02 Ratings00 Ratings
    Content promotion8.01 Ratings00 Ratings
    Content automation8.01 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Curata and RWS Tridion Sites
    Feature
    Curata
    8.3
    2 Ratings
    12% above category average
    RWS Tridion Sites
    -
    Ratings
    Closed-loop tracking and reporting8.02 Ratings00 Ratings
    Content performance analytics9.02 Ratings00 Ratings
    Campaign optimization dashboard8.01 Ratings00 Ratings
    Competitive analytics8.01 Ratings00 Ratings
    Security
    Comparison of Security features of Curata and RWS Tridion Sites
    Feature
    Curata
    -
    Ratings
    RWS Tridion Sites
    9.0
    9 Ratings
    9% above category average
    Role-based user permissions00 Ratings9.09 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Curata and RWS Tridion Sites
    Feature
    Curata
    -
    Ratings
    RWS Tridion Sites
    9.1
    8 Ratings
    15% above category average
    API00 Ratings8.36 Ratings
    Internationalization / multi-language00 Ratings10.07 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Curata and RWS Tridion Sites
    Feature
    Curata
    -
    Ratings
    RWS Tridion Sites
    8.5
    8 Ratings
    8% above category average
    WYSIWYG editor00 Ratings8.08 Ratings
    Code quality / cleanliness00 Ratings8.07 Ratings
    Admin section00 Ratings9.08 Ratings
    Page templates00 Ratings9.08 Ratings
    Library of website themes00 Ratings8.24 Ratings
    Mobile optimization / responsive design00 Ratings9.07 Ratings
    Publishing workflow00 Ratings9.08 Ratings
    Form generator00 Ratings8.33 Ratings
    Web Content Management
    Comparison of Web Content Management features of Curata and RWS Tridion Sites
    Feature
    Curata
    -
    Ratings
    RWS Tridion Sites
    7.6
    8 Ratings
    1% above category average
    Content taxonomy00 Ratings9.07 Ratings
    SEO support00 Ratings9.06 Ratings
    Bulk management00 Ratings9.08 Ratings
    Availability / breadth of extensions00 Ratings8.35 Ratings
    Community / comment management00 Ratings3.03 Ratings
    Best Alternatives
    CurataRWS Tridion Sites
    Small Businesses
    Contently
    Score9.9 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Storyblok
    Score9.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CurataRWS Tridion Sites
    Likelihood to Recommend
    8.0
    (3 ratings)
    9.9
    (22 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    6.3
    (15 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (2 ratings)
    User Testimonials
    CurataRWS Tridion Sites
    Likelihood to Recommend
    Curata
    I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.
    Incentivized
    Read full review
    RWS Group
    Love the product and I really like how we use it for public sites. The only negative aspect is that it is just hard to find Tridion devs that understand the tool, grasp .net, react, and understand the blueprint, etc.
    Read full review
    Pros
    Curata
    • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
    • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
    • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
    • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.
    Read full review
    RWS Group
    • Makes it easy to spin up a new site quickly
    • Allows for numerous users to work on the same site without conflicting with each other's changes
    • Allows you to unpublish changes or revert to old versions if you make a mistake
    • Allows you to time publishing actions (for example, you can set it to happen overnight)
    Incentivized
    Read full review
    Cons
    Curata
    • more subscription plans as not all people need all features.
    Incentivized
    Read full review
    RWS Group
    • Tridion is complicated in enough ways that it makes it difficult to train new users. Therefore, we have to limit the number of people with access to the system since we have not yet implemented Workflow.
    • When something goes wrong (items fail to publish, or there is unexpected behavior with components), there is little explanation provided that would point us in the right direction to troubleshoot. As a result, content Authors and Editors have to frequently ask for IT assistance.
    Read full review
    Likelihood to Renew
    Curata
    For all of the features we loved when we signed on like the microsite and search capabilities and also their customer service, we will very likely renew with Curata. We also really like the evolution we have seen of the solution, just recently a new integration with Marketo (also a vendor of ours) was announced which will be very beneficial to us in optimizing our email newsletters
    Read full review
    RWS Group
    I am giving this a semi-high rating because we have already got Tridion up and running and we are still in the process of moving the sites over to Tridion. It is unlikely we will be moving things to a new CMS AGAIN in the near future as the cost to get Tridion was high.
    Read full review
    Usability
    Curata
    No answers on this topic
    RWS Group
    The editor user interface is very user friendly and in-site editing makes simple updates fast and easy. The extensibility of Tridion is a big plus and the ability to add our own options into the default Tridion interface helps us integrate with external systems. Finally, the user permissions and security system helps us deploy it within our large organization.
    Read full review
    Alternatives Considered
    Curata
    The main difference that made me choose Curata over Percolate is that it is not complex. Curata is easier to set up, to use, and to manage. It does not involve any complicated configuration to get the content and data you need. Curata technical support is amazing, to say the least. I am not an expert in the technical stuff, but I feel assured their team can help me out when I have an issue
    Incentivized
    Read full review
    RWS Group
    It is a nuclear missile compared to the other handguns and knives on the market today. But it also requires nuclear technicians and expertise that a handgun doesn't require. Do you need to decimate your competition and you have the investment capabilities necessary to put a nuclear missile into the sky? Then definitely do it. Especially if you need a very good multi-lingual blueprint provider like Tridion.
    Incentivized
    Read full review
    Return on Investment
    Curata
    • I would say neutral for us, but more so because of how we were using it and it being a stop-gap fix for us.
    Incentivized
    Read full review
    RWS Group
    • SDL is a very complex system. Creating custom components by external vendors turned out to be expensive.
    • The learning curve is very slow, so training takes a lot of time and cost.
    • The revamped corporate site looks clean, modern, and is mobile-friendly.
    Incentivized
    Read full review
    ScreenShots

    Curata Screenshots

    Screenshot of Curata CMP content marketing platform:  Editorial calendar to optimize content production.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CMP content marketing platform:  Analytics engine to determine what content works. (simple integration with Google Analytics, marketing automation systems and Salesforce.com.Screenshot of Curata CCS content curation software: Complement your created content with curated content to help fuel your content marketing engine.