What users are saying about
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 21 reviews and ratings
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.8 out of 100
Based on 35 reviews and ratings
Feature Set Ratings
Email & Online Marketing

Customer.io
Feature Set Not Supported
N/A
8.4
Drip Ecommerce CRM
84%
Drip Ecommerce CRM ranks higher in 8/8 features
Drip Ecommerce CRM ranks higher in 8/8 features
WYSIWYG email editor

N/A
0 Ratings
9.4
94%
7 Ratings
Dynamic content

N/A
0 Ratings
7.0
70%
6 Ratings
Ability to test dynamic content

N/A
0 Ratings
5.1
51%
6 Ratings
A/B testing

N/A
0 Ratings
8.9
89%
7 Ratings
Mobile optimization

N/A
0 Ratings
7.1
71%
8 Ratings
Email deliverability reporting

N/A
0 Ratings
10.0
100%
16 Ratings
List management

N/A
0 Ratings
10.0
100%
8 Ratings
Triggered drip sequences

N/A
0 Ratings
10.0
100%
8 Ratings
Reporting & Analytics

Customer.io
Feature Set Not Supported
N/A
6.9
Drip Ecommerce CRM
69%
Drip Ecommerce CRM ranks higher in 3/3 features
Drip Ecommerce CRM ranks higher in 3/3 features
Dashboards

N/A
0 Ratings
7.7
77%
8 Ratings
Standard reports

N/A
0 Ratings
7.9
79%
7 Ratings
Custom reports

N/A
0 Ratings
5.0
50%
5 Ratings
Attribute Ratings
- Customer.io is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

9.8
Customer.io
98%
8 Ratings
9.4
Drip Ecommerce CRM
94%
8 Ratings
Likelihood to Recommend
Customer.io
This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
Marketing Manager
FreelanceMarketing & Advertising, 1-10 employees
Drip Ecommerce CRM
If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
Head of Marketing
molly muttConsumer Goods, 1-10 employees
Pros
Customer.io
- Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
- Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
- We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
- Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
- Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
- Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
- We don't use environments, but it might be very useful for a bigger company.
Cofounder / Marketing, Growth, Technology, Experience
VestuáRetail, 11-50 employees
Drip Ecommerce CRM
- Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
- Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
- Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
Founder
Music Launch HubE-Learning, 1-10 employees
Cons
Customer.io
- Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
- A bit too email centric.
- Lacks an ability to schedule messages on a daily, weekly, etc. basis.
Growth Product Manager
First.Real Estate, 51-200 employees
Drip Ecommerce CRM
- Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
- Any supported integration partners are always good to see. They have expanded in this area, recently.
- Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
- Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
Marketing Manager
Advance Acceptance -- a division of First Western Bank & TrustFinancial Services, 11-50 employees
Pricing Details
Customer.io
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$150 per month
Customer.io Editions & Modules
—
Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.Drip Ecommerce CRM
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Starting Price
$19 per month
Drip Ecommerce CRM Editions & Modules
Edition
Up to 500 people in account | $191 |
---|---|
550 - 2,000 | $291 |
2,001 - 5,000 | $891 |
5,001 - 8,000 | $1241 |
8,001 - 15,000 | $2091 |
15,001 - 22,500 | $3291 |
22,501 - 27,500 | $4091 |
27,501 - 35,000 | $5291 |
35,001 - 50,000 | $6991 |
- per month
Additional Pricing Details
—Alternatives Considered
Customer.io
Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Director of Operations
MyTimeInternet, 11-50 employees
Drip Ecommerce CRM
Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
Digital Marketing Specialist
Signs.comBusiness Supplies and Equipment, 51-200 employees
Return on Investment
Customer.io
- Fast testing for new products to specific groups. It saves a lot of time and money.
- Removed workload from marketing = more time to make it better.
- Better contact with specific groups, seeing a increase in sales because of this.
Marketing Automation & SEO Specialist
Klantenfabriek.nlMarketing & Advertising, 1-10 employees
Drip Ecommerce CRM
- Saves hours of typing redundant emails
- Helps with our retention based on the constant contact with our current clients
- Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
Agency Principal
CityScape InsuranceInsurance, 1-10 employees