What users are saying about
21 Ratings
21 Ratings
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Score 8.9 out of 100
35 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Customer.io

    Feature Set Not Supported
    N/A
    8.4

    Drip Ecommerce CRM

    84%
    Drip Ecommerce CRM ranks higher in 8/8 features

    WYSIWYG email editor

    N/A
    0 Ratings
    9.4
    94%
    7 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.0
    70%
    6 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    5.1
    51%
    6 Ratings

    A/B testing

    N/A
    0 Ratings
    8.9
    89%
    7 Ratings

    Mobile optimization

    N/A
    0 Ratings
    7.1
    71%
    8 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    10.0
    100%
    16 Ratings

    List management

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    10.0
    100%
    8 Ratings

    Reporting & Analytics

    Customer.io

    Feature Set Not Supported
    N/A
    6.9

    Drip Ecommerce CRM

    69%
    Drip Ecommerce CRM ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.7
    77%
    8 Ratings

    Standard reports

    N/A
    0 Ratings
    7.9
    79%
    7 Ratings

    Custom reports

    N/A
    0 Ratings
    5.0
    50%
    5 Ratings

    Attribute Ratings

    • Customer.io is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    9.8

    Customer.io

    98%
    8 Ratings
    9.4

    Drip Ecommerce CRM

    94%
    8 Ratings

    Likelihood to Recommend

    Customer.io

    This tool is well-suited for companies looking to run email marketing campaigns or send out newsletters regularly to their users/customers. The workflow setup is especially useful for companies who want to send specific emails based on user behavior - i.e. they've not logged in recently, have bought a specific product, haven't opened any emails, etc. This could also be useful for freelancers like me since you can create different workspaces within Customer.io. I have configured it this way to handle email marketing for a few of my clients, and the software keeps everything organized and separate. This might not be the best tool for small businesses, considering the price. It may be better to start out with a cheaper email marketing tool, and then if/when necessary, scale-up with a tool like Customer.io.
    Jasmine Reyes | TrustRadius Reviewer

    Drip Ecommerce CRM

    If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.
    Charles Combs | TrustRadius Reviewer

    Pros

    Customer.io

    • Managing users, attributes and events. You are easily able to modify any user, based on their ID, and add or remove attributes, assign events to them. That makes it very easy to segment later and to assign them to several campaigns based on behavior. Just a warning: this integration isn't so easy (at least it wasn't for us).
    • Creating workflows of campaigns is very easy. You can quickly create behavioral campaigns based on attributes, segments and add elements to the workflow. You can send an email, then wait, then send another, then exit the campaign if they converted, etc. The workflow is easy to configure and very powerful for automation.
    • We don't use many email templates (we make them in MJML) but it's very easy to add senders, to change templates and in general to test designs.
    • Deliverability works very well, at least for us. It sends emails pretty fast and without issues.
    • Exporting is very quick and easy. Importing wasn't a feature until recently, but it works well too.
    • Seeing activity it's also useful. In general, logs are awesome (be it of a customer, of activity on the site, email sends, etc.).
    • We don't use environments, but it might be very useful for a bigger company.
    Santiago Valdés | TrustRadius Reviewer

    Drip Ecommerce CRM

    • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
    • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
    • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
    Steve Palfreyman | TrustRadius Reviewer

    Cons

    Customer.io

    • Push notifications are very rudimentary. Everything has to be done by hand unless you're sending an extremely simple message.
    • A bit too email centric.
    • Lacks an ability to schedule messages on a daily, weekly, etc. basis.
    Joel McLean | TrustRadius Reviewer

    Drip Ecommerce CRM

    • Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
    • Any supported integration partners are always good to see. They have expanded in this area, recently.
    • Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
    • Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."
    Conrad Magalis | TrustRadius Reviewer

    Pricing Details

    Customer.io

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $150 per month

    Customer.io Editions & Modules

    Additional Pricing Details
    Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

    Drip Ecommerce CRM

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Optional

    Starting Price

    $19 per month

    Drip Ecommerce CRM Editions & Modules

    Edition
    Up to 500 people in account$191
    550 - 2,000$291
    2,001 - 5,000$891
    5,001 - 8,000$1241
    8,001 - 15,000$2091
    15,001 - 22,500$3291
    22,501 - 27,500$4091
    27,501 - 35,000$5291
    35,001 - 50,000$6991
    1. per month
    Additional Pricing Details

    Alternatives Considered

    Customer.io

    Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
    Sean Anderson | TrustRadius Reviewer

    Drip Ecommerce CRM

    Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
    Jordan Comstock | TrustRadius Reviewer

    Return on Investment

    Customer.io

    • Fast testing for new products to specific groups. It saves a lot of time and money.
    • Removed workload from marketing = more time to make it better.
    • Better contact with specific groups, seeing a increase in sales because of this.
    Mike Koolwijk | TrustRadius Reviewer

    Drip Ecommerce CRM

    • Saves hours of typing redundant emails
    • Helps with our retention based on the constant contact with our current clients
    • Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.
    Matthew Gehrman | TrustRadius Reviewer

    Screenshots

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