Customer.io vs Drip Ecommerce CRM

Likelihood to Recommend

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.

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Santiago Valdés

Cofounder / Marketing, Growth, Technology, Experience

VestuáRetail, 11-50 employees

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If you're looking to take your email program to the next level with automation, you definitely need to consider Drip. Their support team is always timely and helpful whenever we've needed guidance on the platform or using the API.They are constantly improving their tools. It never feels stagnant or lacking in critical features. Their prebuilt workflows make getting started very easy and you can start driving more revenue almost immediately.

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Charles Combs

Head of Marketing

molly muttConsumer Goods, 1-10 employees

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Feature Rating Comparison

Customer.io

Drip Ecommerce CRM

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Customer.io

Drip Ecommerce CRM

Dashboards

Standard reports

Custom reports

Pros

Workflow building and management.
Extremely flexible and integrates easily with other services.
Solid email builder.
Webhook makes it easy to send and receive data in event-driven contexts.
Support for liquid makes highly detailed personalization possible in every message.

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Joel McLean

Growth Product Manager

First.Real Estate, 51-200 employees

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Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.

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Steve Palfreyman

Founder

Music Launch HubE-Learning, 1-10 employees

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Cons

I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)

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Ted Bennett

User Engagement

AppcuesComputer Software, 11-50 employees

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Possibly more email design templates for "new" users to automation, HTML coding, integrations, webhooks, etc.
Any supported integration partners are always good to see. They have expanded in this area, recently.
Some sort of WYSIWYG, drag-and-drop email editor, wouldn't hurt.
Sometimes, when trying to implement advanced HTML coding to an email template, the code doesn't stick, save or format as "native HTML."

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Conrad Magalis

Marketing Manager

Advance Acceptance -- a division of First Western Bank & TrustFinancial Services, 11-50 employees

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Alternatives Considered

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.

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Sean Anderson

Director of Operations

MyTimeInternet, 11-50 employees

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Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.

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Jordan Comstock

Digital Marketing Specialist

Signs.comBusiness Supplies and Equipment, 51-200 employees

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Return on Investment

Fast testing for new products to specific groups. It saves a lot of time and money.
Removed workload from marketing = more time to make it better.
Better contact with specific groups, seeing a increase in sales because of this.

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Mike Koolwijk

Marketing Automation & SEO Specialist

Klantenfabriek.nlMarketing & Advertising, 1-10 employees

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Saves hours of typing redundant emails
Helps with our retention based on the constant contact with our current clients
Keeps our prospects up to date as we move through the stages of the sales cycle which also increases our capacity to handle more volume.

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Matthew Gehrman

Agency Principal

CityScape InsuranceInsurance, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Customer.io Editions & Modules

—

Additional Pricing Details

Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

Drip Ecommerce CRM Editions & Modules

Edition

Up to 500 people in account	$19¹
550 - 2,000	$29¹
2,001 - 5,000	$89¹
5,001 - 8,000	$124¹
8,001 - 15,000	$209¹
15,001 - 22,500	$329¹
22,501 - 27,500	$409¹
27,501 - 35,000	$529¹
35,001 - 50,000	$699¹

per month

Additional Pricing Details

—

Rating Summary

Customer.io

Drip Ecommerce CRM

Customer.io

Drip Ecommerce CRM

Likelihood to Recommend

Customer.io

Drip Ecommerce CRM

Feature Rating Comparison

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Dashboards

Standard reports

Custom reports

Pros

Customer.io

Drip Ecommerce CRM

Cons

Customer.io

Drip Ecommerce CRM

Alternatives Considered

Customer.io

Drip Ecommerce CRM

Return on Investment

Customer.io

Drip Ecommerce CRM

Screenshots

Customer.io

Drip Ecommerce CRM

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Customer.io Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Drip Ecommerce CRM Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison