Overall Satisfaction with Drip Ecommerce CRM
Drip is used as a marketing automation software. It is used for email sales and campaigns. It is also used to view and analyze purchase data. That gives it a bit of a CRM feel. Drip is used mostly within our marketing department. It helps our business to have personalized communications with our customers.
Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
For someone who runs marketing for a small- to medium-sized business that has most of their transactions online and without a sales team, this is a great software. I would recommend it over more expensive and Salesforce-centric marketing automation platforms for that specific use case. I'd imagine it is even better if you have a Shopify or something rather than a custom CMS like we do.