Drip is great for the right companies
February 11, 2020

Drip is great for the right companies

Jordan Comstock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Drip Ecommerce CRM

Drip is used as a marketing automation software. It is used for email sales and campaigns. It is also used to view and analyze purchase data. That gives it a bit of a CRM feel. Drip is used mostly within our marketing department. It helps our business to have personalized communications with our customers.
  • API connection to our database.
  • Email sending and list management.
  • The CRM function is a bit lacking compared to a HubSpot or a Salesforce.
  • Reporting is not always the best.
  • Positive year over year email metric growth.
  • Abandoned cart has done well.
Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.
For someone who runs marketing for a small- to medium-sized business that has most of their transactions online and without a sales team, this is a great software. I would recommend it over more expensive and Salesforce-centric marketing automation platforms for that specific use case. I'd imagine it is even better if you have a Shopify or something rather than a custom CMS like we do.

Drip Ecommerce CRM Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports