Item: Drip Ecommerce CRM
Rating: 9
Author: Jordan Comstock

Overall Satisfaction with Drip Ecommerce CRM

Use Cases and Deployment Scope

Drip is used as a marketing automation software. It is used for email sales and campaigns. It is also used to view and analyze purchase data. That gives it a bit of a CRM feel. Drip is used mostly within our marketing department. It helps our business to have personalized communications with our customers.

Pros and Cons

Pros

API connection to our database.
Email sending and list management.

Cons

The CRM function is a bit lacking compared to a HubSpot or a Salesforce.
Reporting is not always the best.

Return on Investment

Positive year over year email metric growth.
Abandoned cart has done well.

Alternatives Considered

Pardot, Mailchimp and HubSpot

Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other companies I worked for, but Drip fits best for my current company.

Likelihood to Recommend

For someone who runs marketing for a small- to medium-sized business that has most of their transactions online and without a sales team, this is a great software. I would recommend it over more expensive and Salesforce-centric marketing automation platforms for that specific use case. I'd imagine it is even better if you have a Shopify or something rather than a custom CMS like we do.

Drip Ecommerce CRM Feature Ratings

Comments

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Drip is great for the right companies