Drip = Simple + Powerful for the Startup & Scaling Business
May 28, 2018

Drip = Simple + Powerful for the Startup & Scaling Business

Steve Palfreyman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Drip from Leadpages

Drip is our core email and marketing automation platform. We use it to keep in touch with leads and customers and deliver targeted email campaigns based on interests. It's seen as the centerpiece of all our online systems and will only grow to be more important as we continue to implement best practices in email communication.
  • Simplicity + power. Drip is one of the quickest platforms to use in terms of setting up simple drip email sequences. Yet it also packs enormous power if you need to do complex automation.
  • Drip's direct integrations with other systems mean you can easily create hyper-personalized communications and anybody can set this up.
  • Drip's Javascript embed is easy to setup and great for helping to build deeper insights into customer behavior as well as triggering automation.
  • It would be great to see Drip implement a simpler way to send emails at specific dates and times, for example, as part of a launch sequence.
  • The existing visual builder is good, but it's not as intuitive as it could be. Would love to see the UI reimagined and drag and drop functionality included.
  • Drip should have a tighter integration with Leadpages. At the moment they feel very separated, whereas they could feel like they're meant to be linked together.
  • Drip's ROI for me is more in the time I save than income made. I can and have made similar income with other email marketing automation tools. I use Drip because I can get things set up and organized faster.
  • Drip does have great lead scoring functionality out of the box and I look forward to making better use of this in the future.
  • Drip also makes it easy to create simple workflows for things like cart abandonment; another thing we're looking to implement soon.
Compared to the heavyweight, Infusionsoft, Drip is incredibly powerful but much lighter weight. It's faster and easier to get a simple campaign up and running. The price is much more reasonable too. The only downside is the lack of drag and drop email builder that Infusionsoft has.

In many ways, Active Campaign's lite plan does everything that Drip does and for less money. I prefer Drip's UI; it's better thought out and feels less buggy. It's a lot easier to create segments and campaigns quickly.

Campaign Monitor was only a basic tool when I used it and has since grown marketing automation features. I find their email design-builder the most beautiful in the business, but their automation plans are less powerful than Drips for a lot more money.
Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with.

Drip Ecommerce CRM Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports
Not Rated