What users are saying about
18 Ratings
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.5 out of 100
10 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Likelihood to Recommend

Customer.io

If you have a very small database of people, then probably the whole integration isn't justified. If you have a small business and don't plan to scale much, don't do it. It will be expensive for what you can get elsewhere (Mailchimp).If you want a scalable and powerful platform, that will take some time to pay off, and you can wait, then do it. Once you get integrated and start sending events and attributes, the things you can do are almost limitless.
Santiago Valdés | TrustRadius Reviewer

Insightly Marketing

It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Customer.io
8.8
Insightly Marketing
8.8
WYSIWYG email editor
Customer.io
5.7
Insightly Marketing
8.7
Dynamic content
Customer.io
8.4
Insightly Marketing
8.0
Ability to test dynamic content
Customer.io
8.4
Insightly Marketing
8.5
A/B testing
Customer.io
9.1
Insightly Marketing
8.7
Mobile optimization
Customer.io
10.0
Insightly Marketing
10.0
Email deliverability reporting
Customer.io
8.7
Insightly Marketing
8.7
List management
Customer.io
10.0
Insightly Marketing
9.3
Triggered drip sequences
Customer.io
9.8
Insightly Marketing
Landing pages
Customer.io
Insightly Marketing
8.5

Reporting & Analytics

Customer.io
8.5
Insightly Marketing
9.0
Dashboards
Customer.io
7.7
Insightly Marketing
9.0
Standard reports
Customer.io
7.8
Insightly Marketing
9.5
Custom reports
Customer.io
10.0
Insightly Marketing
8.5

Platform & Infrastructure

Customer.io
10.0
Insightly Marketing
9.0
API
Customer.io
10.0
Insightly Marketing
9.0
Customizability
Customer.io
10.0
Insightly Marketing
9.0

Lead Management

Customer.io
Insightly Marketing
9.3
Lead nurturing
Customer.io
Insightly Marketing
9.7
Lead scoring and grading
Customer.io
Insightly Marketing
9.0

Campaign Management

Customer.io
Insightly Marketing
9.0
Calendaring
Customer.io
Insightly Marketing
9.0
Event/webinar marketing
Customer.io
Insightly Marketing
9.0

Pros

Customer.io

  • Workflow building and management.
  • Extremely flexible and integrates easily with other services.
  • Solid email builder.
  • Webhook makes it easy to send and receive data in event-driven contexts.
  • Support for liquid makes highly detailed personalization possible in every message.
Joel McLean | TrustRadius Reviewer

Insightly Marketing

  • Converting closed opportunities into projects
  • Working while on the go with the mobile apps
  • Storing company products information in an organized way
  • List segmentation and mass emailing
Mahmoud Farag | TrustRadius Reviewer

Cons

Customer.io

  • I may be missing it in the UI, but a place to see the list of emails who qualify for a certain email.
  • One easy to view chart of all our automated/lifecycle emails to see what a given user would see over their customer journey. (This is really just a feature request/idea - the product itself is really awesome.)
Ted Bennett | TrustRadius Reviewer

Insightly Marketing

  • Social marketing is missing
  • Search marketing feature
Preet Chovatiya | TrustRadius Reviewer

Alternatives Considered

Customer.io

Customer.io was really the first pure, full-featured drip email program on the market and as far as I know, it's still the simplest and best overall for that specific function. SendGrid has also added drip campaign features, but I would seriously evaluate Customer.io against any other drip email provider because they really have all the key elements you need to make it work.
Sean Anderson | TrustRadius Reviewer

Insightly Marketing

We chose Insightly over other CRM platforms such as Salesforce because it was very user friendly and easy to customize for our needs. Insightly is very comprehensive and has lots of options, but it wasn't as overwhelming like Salesforce and some of the other more robust CRM software platforms. Insightly was our top contender for ease of use.
Anonymous | TrustRadius Reviewer

Return on Investment

Customer.io

  • Fast testing for new products to specific groups. It saves a lot of time and money.
  • Removed workload from marketing = more time to make it better.
  • Better contact with specific groups, seeing a increase in sales because of this.
Mike Koolwijk | TrustRadius Reviewer

Insightly Marketing

  • Clean and clear proposal management
  • Improved the efficiency
  • Give BD team directions
Anonymous | TrustRadius Reviewer

Screenshots

Customer.io

Pricing Details

Customer.io

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Customer.io Editions & Modules

Additional Pricing Details
Our basic plan starts at $150 a month and includes 12,000 profiles and up to a million messages. Our premium plan starts at $1,000 a month with an annual contract, dedicated CSM, and much more.

Insightly Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Insightly Marketing Editions & Modules

Edition
Enterprise$1,299 per month1
Professional$599 per month1
Plus$299 per month1
  1. billed annually
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Customer.io
9.5
Insightly Marketing
8.5

Add comparison